Stories

Shure, a global leader in workplace collaboration solutions, today introduced the MXA925 Ceiling Array Microphone, the latest flagship of its Microflex® Advance (MXA) portfolio, designed to deliver the highest quality audio performance in even the most challenging acoustic spaces. Alongside the launch, Shure announced a firmware update to the MXA901 Ceiling Array Microphone, expanding its premium audio capture, flexibility and control from small to large meeting rooms.

Shure has been named the Official Audio Provider of the Savannah Bananas, supporting the team’s fast-paced, fan-first version of baseball with a new approach to immersive broadcast audio through the DCA901 Broadcast Microphone Array. Built to capture sound across the entire field of play, DCA901 fundamentally changes how live sports broadcasts are heard, delivering greater detail, scale, and realism for fans watching from everywhere, while simplifying audio capture for production teams.

Shure today announced a firmware update for Axient® Digital PSM, introducing new features designed to improve reliability, simplify setup, and address real-world challenges experienced by monitor engineers and production teams. Informed directly by customer feedback and field use, the update reinforces Shure’s commitment to continuous improvement and to supporting professionals working in increasingly complex RF environments.

British singer-songwriter and Best New Artist at the 68th GRAMMY Awards, Olivia Dean is among a new generation of artists who rely on the SM58 as a core part of their live sound. “The SM58 has been a staple of my live show for years. Having the right microphone is so important to me, I need something reliable, durable and the SM58 has that warm, crisp and classic sound that I love. We ended up going with a chrome finish for The Art of Loving Tour, which fit perfectly with the show design,” said Dean.

Shure, a global leader in audio technology, has become a minority investor in EDGE Sound Research, a start-up company who is developing new experiential audio technologies that redefine how many audiences consume sound.

From the stadium to millions of viewers around the world, Shure wireless technology again played a critical role at the Super Bowl, featuring the audio leader’s newest innovations, including the SM39 Headset Microphone. These solutions delivered reliable, high-quality audio across every facet of the broadcast, live entertainment, and fan experience.

Shure today announced the MVX2U Gen 2 Digital Audio Interface, a compact single-channel solution that makes professional recording easier than ever for streamers, podcasters, and creators using XLR microphones. Building on the original MVX2U, the Gen 2 model adds more advanced, onboard digital audio processing, controllable through the MOTIV desktop and mobile apps across iOS, Android, and desktop devices.

At this year’s GRAMMY® Awards, Shure microphones and wireless technology again played a crucial role in delivering pristine audio to millions of viewers around the world. With ATK providing all wireless gear for this year’s production, and longtime audio partners returning to the show, the ceremony showcased the reliability, sonic consistency, and broadcast-ready performance of Shure’s Axient® Digital Wireless System, Axient Digital PSM, and PSM® 1000 in-ear monitoring systems, and an extensive roster of Shure vocal microphones.

Shure, a global leader in workplace collaboration solutions, today announced the IntelliMix™ Bar Pro, an all-in-one video bar engineered to solve IT’s everyday challenges in meeting spaces. The newest addition to its collaboration portfolio expands Shure’s suite of solutions designed to enhance the AI-powered workplace. The IntelliMix Bar Pro delivers exceptional audio and video coverage from a single device, making it ideal for medium to large meeting spaces. Its innovative, patent-pending camera placement and AI-framing technology enables precise capture of non-verbal cues, creating more engaging and productive meetings for all participants.