Country music isn’t just a genre—it’s a tradition. And for decades, Shure has been at the heart of country music’s most historic moments. At the 59th Annual CMA Awards, held at Bridgestone Arena, Shure microphones and wireless systems again delivered the clarity and reliability that country artists and audio engineers count on to make Nashville’s heartbeat heard around the world.

The 2025 Latin GRAMMY Awards, held at the MGM Grand Garden Arena, and broadcast live to millions of viewers, celebrated the vibrant artistry and innovation at the heart of Latin music. This year’s show was a testament to the expertise of today’s world-class audio professionals, with Shure technology at the center of the event’s most unforgettable moments.

The Billboard Latin Music Awards, celebrated at the James L. Knight Center in Miami on October 23, was a showcase of extraordinary talent, remarkable moments, and innovative new technology. Broadcast live on Telemundo, the Latin Billboards highlighted the best in Latin music with performances from notable artists.

Broadcast on CBS and streamed on Paramount+, this year’s MTV Video Music Awards set a record for the most viewed and engaged VMAs in history. A diligent team of audio engineering professionals from Firehouse Productions trusted Shure wireless audio technology to ensure the evening’s production was as iconic as the artists performing.

Shure, the leading manufacturer of audio solutions known for quality, performance, and durability, advances the field of audio capture for broadcast with the groundbreaking DCA901 Planar Array Microphone. Designed for sports, studio, and live event production, DCA901 delivers front-row sound to viewers while reducing the number of microphones and cables required. With digitally steerable lobes and onboard digital signal processing, engineers can isolate sources, reduce ambient noise, and maintain total control over the mix.

Celebrating a century of audio innovation, Shure returns to the IBC Show in Amsterdam (from September 12th-15th), where we will be announcing a groundbreaking solution for capturing audio in the broadcast industry. This year, Shure is not only unveiling its latest line-up of products but also empowering the future of the entertainment landscape as an Associate Sponsor of the IBC2025 Accelerator Media Innovation Programme.

Stand Up To Cancer, an organization with a mission to raise awareness and fund research to detect and treat cancers with the aspiration to cure all patients, hosted its ninth annual telecast at The Pinnacle in Nashville on August 15. The event featured inspirational performances that helped secure millions of dollars in donations for cancer research. Audio engineers used Shure technology to deliver pristine audio and inspiring messages to more than four million viewers on ABC, NBC, CBS, and FOX.

Shure, a leading manufacturer of audio solutions for collaboration, will be landing in Orlando, Florida June 11-13 as a headline partner for InfoComm 2025. Celebrating 100 years of innovation, Shure demonstrates its continuous dedication to the AV industry by revealing groundbreaking solutions for all professional environments.