What do entertainer extraordinaire Conan O’Brien, psych soul outfit Black Pumas and the rapper-turned-gamer Logic have in common? They all rely on the SM7B to connect to their fans when it counts most.
While Conan uses the legendary vocal mic for his acclaimed podcast Conan O’Brien Needs a Friend, the Black Pumas turned to the SM7B for a crucial live recording of their Grammy-nominated hit ‘Colors’, and the wildly popular Twitch star Logic depends on his daily to stream to his millions of followers.
These days, the SM7B has come to dominate high-level podcasting and streaming, while remaining indispensable in the world’s best recording studios. But it’s fair to say the mic, first released back in 1973, was a rather late bloomer. So why do so many people, from so many different fields, still favor a nearly 50-year-old microphone? To find the answer, we have to go right back to the beginning.