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Case Study

Shure audio technology enables work according to the "New Work" concept at the headquarters of Sparkasse Bremen

In November 2020, Sparkasse (SPK) Bremen opened its headquarters in a modern new building in the Technology Park of the University of Bremen. An agile corporate and working culture was to be facilitated on the five floors for the 600 employees at the headquarters.
February, 15 2022 |
The light-flooded foyer of the Sparkasse Bremen

Customer Profile

In November 2020, Sparkasse (SPK) Bremen opened its headquarters in a modern new building in the Technology Park of the University of Bremen. The company is thus focusing strongly on the digital working model of the future. As the market leader in universal banking and with around 1,100 employees, SPK Bremen is one of the largest savings banks in Germany, with just under 400 establishments.

Challenge

An agile corporate and working culture was to be facilitated on the five floors for the 600 employees at the headquarters. Hence, a "New Work" concept was designed for the premises, which is particularly interdisciplinary and interactive.

The Sparkasse Bremen also wanted a combination of different room types in which concentrated work, creative team exchange, productive meetings and hybrid presentations can take place.

The Munich-based company congena developed the appropriate concept together with the Sparkasse and the planners from macom and subsequently commissioned Mediasystem GmbH with the implementation. In the field of audio technology, solutions by Shure were used.

Solution

The flexible event area on the ground floor of the new building can either be used as a large presentation hall or divided into individual rooms with partition walls. Together with various displays from INFiLED, Fohhn loudspeakers, mobile media furniture from Holzmedia as well as a Biamp signal processor for signal transmission, nothing stands in the way of a successful conference.

Thanks to bodypack and handheld transmitters from Shure's ULX-D series, high-quality sound transmission is assured at all times. The combination of mobile TwinPlex headsets including ULXD1 bodypack transmitters and ULXD2 digital handheld transmitters with SM58 microphone cartridge allows the speakers maximum freedom. The additional MX410 gooseneck microphones, together with the associated ULXD8 transmitters, ensure that even the staff members in the field can be heard.

Shure audio technology is also used in the "New Work" areas: for example, in the "Creative Area", primarily intended for collaboration between employees on site and from the home office, it is possible to move freely in the room thanks to the MXA910 ceiling array microphone and still be heard by all meeting participants.

The so-called S-Lounge is used for the particularly creative exchange and gathering of ideas by individual teams. To this end, a conference system consisting of a display, a media rack and a Crestron media control with touch panel is used. Bose speakers and Shure ULXD2 digital handheld transmitters with SM87 microphone cartridge ensure flawless communication.

In the multifunctional conference area on the building's fourth floor, two Shure MXA910 ceiling array microphones were chosen to provide excellent speech transmission on a permanent basis. However, if required, speakers in individual conference rooms can still be equipped with TwinPlex headsets or ULXD2/SM58 handheld transmitters.

 

Advantages

The optimal "New Work" solution was found for every application. Depending on the purposes the room was to fulfil, exactly the right technology was selected. As all components of the manufacturers can be combined seamlessly, the systems are particularly user-friendly. Both the permanently installed ceiling array microphones and the flexible handheld and bodypack transmitters of the ULX-D series impress for their outstanding speech quality.

In addition, the conference technology can be adapted to new situations at any time thanks to the mobile elements and is therefore perfectly suited for the digital working world of the future. SPK Bremen can thus offer its employees an agile corporate and working culture and at the same time provide all visitors with high-quality, well-equipped premises at its new headquarters.

Gear List

Model NumberQuantityDescription
4Rechargeable lithium-ion battery makes powering Shure wireless systems easy.
2Wall-mounted wideband antenna provides wideband RF coverage in a low-profile enclosure that easily mounts on a wall or ceiling.
2Networked Charging Station for docked charging, storage and battery status for any combination of two SB900B batteries or ULXD1, QLXD1, AD1 (bodypack) or ULXD2, QLXD2 or AD2 (handheld) wireless transmitter.
1Audio network interface converts up to 2 line or mic signals from a Dante network for easy audio routing and convenient browser-based remote control.
2Up to 12 hours of use with rechargeable battery. 330 ft (100 m) operating range. TA4M and LEMO3 versions available.
1Four channels of uncompromising audio quality, RF signal stability, and advanced setup features in a space-efficient single rack unit.
2With an interchangeable BETA®87C microphone cartridge, the ULXD2/B87C delivers uncompromising audio quality and RF performance, and AES 256-bit encryption for secure transmission.
3The new MXA910 with IntelliMix® represents the next evolution in the Microflex® Advance™ Ceiling Array Microphone platform.