Press Release
Shure to Spark Innovation at IBC 2025
September 02, 2025 |
London, September 2, 2025—Celebrating a century of audio innovation, Shure returns to the IBC Show in Amsterdam (from September 12th-15th), where we will be announcing a groundbreaking solution for capturing audio in the broadcast industry. This year, Shure is not only unveiling its latest line-up of products but also empowering the future of the entertainment landscape as an Associate Sponsor of the IBC2025 Accelerator Media Innovation Programme.
“IBC is an unmatched platform for driving innovation and exploring how technology is reshaping our industry,” said Chad Wiggins, Associate VP, Innovation Solutions and Platform, at Shure. “Our sponsorship of the IBC Accelerator Programme underscores our commitment to advancing the media and entertainment sector—not only through the launch of cutting-edge products but also by supporting initiatives that empower engineers, creators, and broadcasters to achieve excellence.”
Shure Product Highlights at IBC2025
- Studio Installation:
- Axient® Digital PSM: Shure’s first digital wireless in-ear monitoring system offers superior audio quality, RF performance, unmatched flexibility, scalability, and low latency. Thanks to its transmission modes and channel expansion capabilities, Axient Digital PSM enables engineers to be more creative than ever before. It will be showcased alongside the flagship Axient Digital Wireless System.
- ANX4 Scalable Wireless Receiver:Shure’s new wireless receiver features channel scalability, offering up to 16 channels of Axient Digital or 24 channels of ULX-D in a single device through channel licenses. This ultimate high-tier, high-channel count wireless receiver delivers unrivaled flexibility while maximizing efficiency, fitting more channels in a single rack space.1
- Location Sound:
- ADX5D Dual-Channel Portable Wireless Receiver: Offering exceptional RF performance and audio clarity, this portable receiver maintains its reputation as the top choice for film and broadcast location sound.
- SLX-D Portable Systems: SLXD5 Portable Digital Wireless Receiver and SLXD3 Plug-On Digital Wireless Transmitter deliver the same scalability, high-performance wireless, superior digital audio, reliable performance, and convenient power management of SLX-D in new durable form factors designed specifically for film, electronic newsgathering (ENG), broadcast, and video industries.
- Content Creation:
- MV7i Smart Microphone and Interface: Featuring a world-first and patented technology, the MV7i introduces a new way to record two channels of audio by enabling users to directly connect a second XLR microphone of their choice and eliminating the need for an external hardware interface.
- MoveMic 88+ Wireless Stereo Microphone: Shure’s newest wireless microphone for creators is the first-of-its-kind wireless direct to phone stereo microphone with selectable patterns. This new addition to the MoveMic portfolio takes versatility to a new level, empowering creators and videographers to record exceptional audio and video.
Software Solutions:
- ShureCloud: Shure’s cloud management platform helps customers monitor, manage, and control Shure hardware and software in one place, anywhere and anytime. Firmware updates and channel expansion and management can also be done through ShureCloud.
- Wireless Workbench 7 (WWB7): Shure’s WWB7 software provides a full suite of RF spectrum management tools in one place to give engineers and audio professionals full command of compatible devices. It’s the ideal platform for inventory management, live monitoring, and frequency coordination.
- WAVETOOL: This robust software tool seamlessly combines mic monitoring and RF quality monitoring for all audio sources into a single, efficient view, tailored to meet engineers’ needs. WAVETOOL by Shure gives professionals accurate information to ensure a flawless audio performance.
Visit Shure on the IBC show floor at Booth 8.C32 to explore these solutions and to learn more about Shure’s vision for the next 100 years. More information is at shure.com.
1Channel licenses are required for operation and can be purchased through authorized dealers or at Shure.com. The availability of channel license features is subject to regional regulations and may vary accordingly. Contact your Shure local representative for specific details in your area.
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