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Case Study

BANDAI SPIRITS Enhances Meeting Experience with Shure's MXA920 Ceiling Microphones

November, 29 2024 |
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Customer Profile

BANDAI SPIRITS, headquartered in Mita, Tokyo, specializes in model kits, high-end toys, character lotteries, and amusement prizes. Known for popular brands like "Gunpla" and "TAMASHII NATIONS," the company has a global fanbase extending across Asia, Europe, and North America. To enhance communication in their newly relocated office, they turned to Shure's MXA920 ceiling microphones for their superior performance and reliability.

Challenge

BANDAI SPIRITS wanted to enhance their office environment as part of their headquarters relocation. They aimed to improve the acoustics in their meeting rooms and large hall. The existing audio equipment was insufficient, especially for remote and international meetings. The company needed microphones that could provide clear audio regardless of room size or layout.

 A large, flexible, conference room for joint or separate use.
A large, flexible, conference room for joint or separate use.

Solution

Ceiling-mounted microphones offer flexibility for changing room layouts without the need for rewiring. As meeting spaces become more complex, sound quality becomes crucial. The Shure MXA920 ceiling array microphone was selected for its superior performance. After testing its audio quality and utilizing it for Voice Lift, which enables natural-sounding conversations in large spaces regardless of the positioning of the listeners, it was chosen for use in large conference rooms and halls.

The MXA920 ceiling array microphone is perfect for mixed mode meetings and Voice Lift
The MXA920 ceiling array microphone is perfect for mixed mode meetings and Voice Lift

Advantages

The system effectively captures audio in large spaces, even when connecting multiple rooms or halls. It ensures clear communication for both remote and in-person participants, including those seated far away, thanks to Voice Lift. The stability of the solution, along with easy mode switching via tablet, has minimized user issues and operational burden, making it highly efficient and user-friendly.

 The Audiovisual room with two Stem Ceiling units installed
The Audiovisual room with two Stem Ceiling units installed

"To enhance the quality of communication, we chose Shure in our pursuit of the highest quality audio equipment. With the latest technology, voices are transmitted naturally from corner to corner in large meeting spaces, and I feel we've achieved a new meeting experience."
Tatsuya Kawase, Chief of the General Affairs Team, General Affairs Department, BANDAI SPIRITS Co., Ltd.

 

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