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COME Visit US
IBC AMSTERDAM

11-14 September 2026

RAI, Hall 8 Stand 8.B33

Welcome to IBC 2026

Join Shure at IBC 2026 and discover the latest innovations in professional audio for broadcast and location sound applications. Visit us in Hall 8, Stand 8.B33 to experience our newest solutions, connect with our audio experts, and explore technologies designed to deliver exceptional performance, reliability, and workflow efficiency across modern broadcast and media environments. 

We look forward to welcoming you and showcasing the future of sound.

Free Tickets

For free tickets please visit the IBC website and use our ticket code IBC5918.

Highlights at IBC

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Broadcast Microphone Array

DCA901

The DCA901 is the first digital array microphone tailored for broadcast. It captures sound with natural detail and spatial depth, providing viewers with a front-row experience. With digitally steerable lobes, a single Dante/AES67 connection, and minimal gear, the DCA901 brings more precision and flexibility to any broadcast environment.
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AUDIO PROCESSING SOFTWARE

ACTION ISOLATOR

Action Isolator is a professional AI-powered audio processing software for live sports broadcasts, capable of processing up to eight audio channels. It isolates the sounds that matter most — such as ball impacts, player movements, and commentary — while reducing crowd and ambient noise, delivering cleaner, more immersive audio with ultra-low latency. 
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Advanced Digital In-Ear Monitor System

Axient® Digital PSM

Powered by Shure WMAS, Axient® Digital PSM in-ear monitoring systems shatters boundaries to set the new standard for digital wireless in-ear monitoring, enabling ultimate control and flexibility so you can transmit a balanced, clear mix to every performance. Innovative CueMode allows engineers to easily monitor up to 64 encrypted mixes from a single ADXR bodypack.

Broadcast & Location Sound Testimonials 

Explore our Solutions

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Broadcast Audio

Enhance your broadcast productions with Shure's industry-leading audio solutions, delivering clear and consistent sound quality for both live and recorded content.
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Location Sound

Achieve outstanding audio quality on the go with Shure’s portable offerings, designed to deliver impeccable sound performance in any environment.
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Live Events

Ensure your live events sound their best with Shure's reliable and robust solutions, providing exceptional audio for both music and speech.
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Shure Innovation Delivers Rock-Solid Audio Across Super Bowl LX

From the stadium to millions of viewers around the world, Shure wireless technology again played a critical role at the Super Bowl, featuring the audio leader’s newest innovations, including the SM39 Headset Microphone. These solutions delivered reliable, high-quality audio across every facet of the broadcast, live entertainment, and fan experience.
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Shure Partners with Edge Sound Research to Provide the Ultimate Audio Experience For Fans

Shure, a global leader in audio technology, has become a minority investor in EDGE Sound Research, a start-up company who is developing new experiential audio technologies that redefine how many audiences consume sound.
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Shure Expands Axient Digital PSM with New Transmission Mode and CueMode Enhancements

Shure today announced a firmware update for Axient® Digital PSM, introducing new features designed to improve reliability, simplify setup, and address real-world challenges experienced by monitor engineers and production teams. Informed directly by customer feedback and field use, the update reinforces Shure’s commitment to continuous improvement and to supporting professionals working in increasingly complex RF environments.

Press

For any press and media inquiries please contact Mercedes Frigols at frigolm@shure.com.