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Press Release

World Energy Efficiency Day: Shure Meets Sustainable Goals Early, Converts to 90% Recyclable and/or Renewable Packaging for New Products

October, 02 2024 |

Shure has achieved its goal of using 90 percent recyclable and/or renewable packaging for new products by the end of 2025 – one year ahead of its timeline.

The Company has reached this goal early through a variety of aggressive initiatives. With more than 1,500 different packaging pieces for a variety of different products, converting to sustainable packaging is a significant undertaking. It is especially difficult for high-performance electronic equipment which is shipped to various locations globally to reach customers all over the world..

Efforts to convert to more sustainable packaging include:

  • Replacing thermoform trays with more sustainable, recyclable alternatives such as molded pulp.
  • Reducing overall plastic materials in packaging.
  • Reducing the amount of literature that accompanies the products.
  • Right-sizing packaging for greater efficiency and reduced carbon footprint from shipping and storage
  • Membership in the Sustainable Packaging Coalition

Shure manufacturing plants feature robust recycling programs for cardboard boxes and wooden pallets, keeping literally “tons” of cardboard waste and nearly 5,000 wooden pallets out of landfills. Shure works with suppliers who take action on sustainability, including suppliers who use solar power and recycled water in their operations.

Shure products are designed with sustainability at the forefront, extending beyond just packaging.

By 2027, Shure's rechargeable batteries are projected to prevent over 100 million AA batteries from ending up in landfills. This figure is based on global data from users in diverse fields such as music production, theater, touring, education, business, government, and houses of worship.

Nearly a decade ago, Shure became the pioneer in offering intelligent lithium-ion batteries for wireless microphones, revolutionizing sound production into a more eco-friendly process. This rechargeable technology is quickly being adopted by concert halls, arenas, theaters, meeting rooms, schools, houses of worship, and many other venues.

Previously, disposable batteries powered microphones and transmitter packs, leading audio engineers to frequently replace them—even when they still had charge—to ensure seamless performances.

For instance, one Broadway show alone avoided sending over 21,000 AA batteries to landfills by using Shure's rechargeable system throughout its run.

In the past five years, Shure estimates it has prevented nearly 30 million AA batteries from ending up in landfills.

Shure has also engineered its products to minimize overall power consumption, incorporating energy-saving "down" modes and allowing remote power monitoring through Wireless Workbench Software.

Shure products are built to last, both in terms of durability and adaptive technology, reducing the need for frequent replacements and minimizing e-waste as technology advances.

The Company has recently published its first Corporate Sustainability Story, which outlines environmentally responsible initiatives in the areas of People and Facilities, Products, Packaging and Logistics, and Community.

To view the report visit Shure’s Sustainability Site.