Integrated Systems

RAI Amsterdam - February 11-14, 2020

Every Voice Has Its Moment

Every meeting is an opportunity to make your mark. You can’t have technology that distracts from your message. Yet, it has been widely reported that virtual meetings can be frustrating when they are plagued with poor audio quality. From background noise and echo to unintelligible audio, these problems are a barrier to productive meetings.

ISE 2020 is the place to experience how Shure is changing conferencing and collaboration.

Show highlights will include new product launches, strategic industry partnerships, and live demo areas where visitors can hear and see how easily meetings can be improved.


Recap of 2019

What Can You Expect This Year?

Conference Management Software that Empowers You

No two meetings are the same. SW6000 Conference Management Software provides configuration, control, management, and personalization of conferences and meetings. Easily scaling to your requirements, SW6000 puts the power of managing effective conferences at your fingertips. With extensive voting control, multi-language support, agenda management, and more, so you can quickly select options for any meeting format.

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Out of Sight. More Capable than Ever.

The Microflex® Advance™ MXA910 Ceiling Array Microphone with Intellimix® audio processing provides greater simplicity, flexibility and speech clarity in collaborative meeting environments. Designed for spaces that demand an effortless, seamless, and connected audio solution, the MXA910 microphone with IntelliMix DSP enables broad, cost-effective deployment in an attractive industrial design — suitable for a variety of rooms with specific aesthetics requirements, whether it’s a corporate conference room, government facility, special event venue, or higher education campus.

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Latest News: 5 Star Conferencing

With more than 50 destinations across Europe, Event Hospitality Management Holding GmbH & Co KG currently operates more than 80 business and conferencing hotels in Germany, Italy and The Netherlands under its 'EVENT Hotels' brand. Learn how leveraging a wireless conferencing system from Shure has improved their meeting productivity and user experience.

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Visitors to Stand B100 in Hall 3 ISE 2020 will get hands-on training and product demos in themed collaboration environments in order to experience how Shure networked audio systems enhance the user experience. Among the show, highlights will be audio solutions for AV conferencing, presentations, events, and discussion

ISE 2020: Interactive Floorplan 

Main Stage Presentations

New Study with IT professionals shows lack of appropriate AV technology for virtual meetings 

Time: 10:30 AM - 11:00 AM

Date: Tuesday, Feb 11th

A recent survey of 401 business IT professionals and users representing more than 8,000 conference rooms, provided some surprising numbers about the future of conferencing. One of the most eye-opening findings was that only 21 percent of boardrooms are set up with the appropriate AV technology to conduct virtual meetings. And only 36 percent of conference rooms overall have the right technology to support them. The findings paint a picture of the importance of technology in providing effective virtual meetings. This seminar will talk through some of the numbers as well as provide guidance on how to improve conference room experiences. We will share some tips to optimize meeting rooms and provide guidance on the areas to invest in to make the most impact to your users.


What is high-quality DSP and why you shouldn’t have a video conference without it 

Time: 1:30 PM - 2:30 PM

Date: Tuesday, Feb 11th

Digital Signal Processing is essential for achieving the highest quality audio experience during a video conference. However, when several mics are used in the same room results can vary. In these situations, high-quality DSP is more important than ever and requires the appropriate conferencing microphones with complementary processing to guarantee a great user experience and consistent audio quality, whether in a large boardroom, smaller huddle space or breakout area 

Visitors to this session will learn the science behind voice quality optimization with DSP through noise reduction, AEC, Automixing and AGC, in addition to practical hints and tips on how to optimize your networked audio system and save commissioning time on site. 


Find out how Voice Lift systems take communication to the next level 

Time: 11:30 AM - 12:00 PM

Date: Wednesday, Feb 12th

A voice lift system amplifies the voices of people in one part of the room just enough so that people in other parts of the room can hear them clearly. Unlike a conventional sound reinforcement system, voice lift bolsters only those frequency ranges that are most critical for intelligibility, and only enough to restore the loss caused by the distance between the farthest talker and listener in the room. The effect is so subtle that many users don’t even realize there is a sound system until it is turned off. However, the implementation of voice lift in an AV conference system or meeting room environment can be complex.  


Infocomm Seminar: Meeting Audio System Requirements for National and Local Government
Infocomm Seminar: Meeting Audio System Requirements for National and Local Government

The Evolving AV Industry – How manufacturers and channel adapt to the IT customer 

Time: 11:30 AM - 12:00 PM

Date: Thursday, Feb 13th

As networked audio technology has been adopted in the modern workplace to enable effortless collaboration and communication, there has been increasing demand for AV and IT to speak the same language. These two departments are required to work closely to plan and implement secure deployments that address IT workflows and requirements. Customers have come to expect seamless, simple and integrated solutions that can be standardized worldwide. As quickly as networked technologies advance, integrators and manufacturers also need to stay ahead in meeting customers’ service support expectations.  

Visitors to this session will learn tactics to help bridge the gap between AV and IT and help address technical questions the IT professional might have. This seminar is an open discussion of strategies 


How to create efficient meetings spaces in the government and corporate sectors

Time: 11:30 AM - 12:00 PM

Date: Friday, Feb 14th

All around the world, different public institutions and private companies have unique challenges they need to overcome in order to conduct efficient meetings and fulfill their functions. Rather than adapting the latest available technology, the best approach is to understand what the end-user wants to achieve. Customers usually need guidance re: the choice of technology that will fulfill their needs.  Visitors to this session will learn to understand clients’ unique audio and meeting management challenges and provide the appropriate solutions.



Show opening hours: 

Tuesday, 11 February 2020, 10:00 - 18:00 hrs 

Wednesday, 12 February 2020, 09:30 - 18:00 hrs 

Thursday, 13 February 2020, 09:30 - 18:00 hrs 

Friday, 14 February 2020, 09:30 - 16:00 hrs 

For free access to the show floor, please register using this link, entering Invitation Code 703819.