Shure24: Lullatone Turn Pipe Dreams Into Reality

Shure Incorporated | August 24, 2020 Shure24: Lullatone Turn Pipe Dreams Into Reality

For YOSHIMI and SHAWN SEYMOUR, the creative forces behind the sound studio LULLATONE, a normal workday might consist of recording gusts of whooshing air or building custom instruments from plastic pipes.

Based in Nagoya, Japan, the duo creates melodic, delicate soundscapes with a childlike innocence. Lullatone’s distinct aesthetic has attracted attention from international filmmakers, tech companies and regional TV stations. Currently, they’re working on a project for a Japanese water valve company.

“They took us to the factory to record sounds, so we could record air blasting and plastic pipes falling, then they sent us back with four giant boxes of valves to make an instrument, opening and closing them, and changing the pitch. It’s like a pan flute thing,” says Shawn Seymour. “The second room in our studio is filled with PVC pipes and valves, so it looks like a plumbing office. It’s been a fun project.”

Lullatone area rare beast: sonic guns for hire, but also devoted musicians releasing their own unique offerings into the ether. They’ve cultivated countless fans worldwide, including Shure24 curator Yuri Suzuki, who believes the two are helping pioneer a genre known as ‘toytronica’–electronica with a dreamy, toy-like feeling.

SHURE24: DISCOVER THE PEOPLE PUSHING AUDIO CULTURE FORWARD

Lullatone have described their music as “pajama pop,” which makes sense, considering the project’s moniker sprouted from Shawn’s habit of composing soft lullabies late at night after the couple relocated to Japan.

Whether creative or commercial, Yoshimi and Shawn simply love making stuff together, something they’ve been doing since they met each other at Kentucky’s Bellarmine University. But striking that balance between corporate work and their own creative vision has always been at the forefront of the Lullatone agenda.

READ THE REST OF LULLATONE'S STORY AT SHURE24.

Web: lullatone.com

Insta: @lullatone

Twitter: @Lullatone

Images: Lullatone

Words: Cam Hassard

This article originally appeared in the Shure24 Takeover edition of LOUDER magazine. Download the entire issue here!

Shure Incorporated

Shure Incorporated

For more than 90 years, Shure has been one of the leading suppliers of professional audio technology. Our products are the first choice whenever audio performance is a top priority. Shure Incorporated is presented through a global partner network in more than 80 countries, with offices in Europe, Middle East and Asia.