‘Shure Distribution UK’ becomes ‘Shure UK’ as the Company Focuses on Growth

January 16, 2019

Shure, a leading manufacturer of microphones and audio electronics,  is pleased to announce a change in its official business name “Shure  Distribution UK” becoming “Shure UK.”

The name change comes as a result of business growth since adopting a  vertical market strategy in 2013. To continue sustaining this growth,  it is the right time for the company to focus efforts away from third  party brands, and instead direct sole attention towards Shure’s success  in the UK.

By refining the company’s strategy and focus, Shure will increase  capacity for value-added services, while also deepening end-client  engagement and developing more rewarding programs for valued channel  partners.

Rob Lackey, Company Director, Shure UK Limited comments “After more  than 50 years as a multi-brand distributor, Shure has grown  significantly globally and in the UK, allowing us to re-focus UK  business activities for continued growth in the years ahead. The removal  of distribution from our trading title is also necessary to accurately  reflect the diverse range of business activity that is critical to our  future success. We continue to invest heavily in sales and marketing  across all three vertical markets while increasingly delivering  best-in-class training to our clients and the broader industry.”

Most recently, Shure acquired TES Electronic Solutions in Edinburgh –  greatly extending the companies engineering capacity within the UK.  This important acquisition represents Shure’s continued commitment to  the UK market with a new specialist office location that will play a  vital role in the company’s product roadmap for the foreseeable future.