From the stadium to millions of viewers around the world, Shure wireless technology again played a critical role at the Super Bowl, featuring the audio leader’s newest innovations, including the SM39 Headset Microphone. These solutions delivered reliable, high-quality audio across every facet of the broadcast, live entertainment, and fan experience.

Shure today announced the MVX2U Gen 2 Digital Audio Interface, a compact single-channel solution that makes professional recording easier than ever for streamers, podcasters, and creators using XLR microphones. Building on the original MVX2U, the Gen 2 model adds more advanced, onboard digital audio processing, controllable through the MOTIV desktop and mobile apps across iOS, Android, and desktop devices.

At this year’s GRAMMY® Awards, Shure microphones and wireless technology again played a crucial role in delivering pristine audio to millions of viewers around the world. With ATK providing all wireless gear for this year’s production, and longtime audio partners returning to the show, the ceremony showcased the reliability, sonic consistency, and broadcast-ready performance of Shure’s Axient® Digital Wireless System, Axient Digital PSM, and PSM® 1000 in-ear monitoring systems, and an extensive roster of Shure vocal microphones.

Shure, a global leader in workplace collaboration solutions, today announced the IntelliMix™ Bar Pro, an all-in-one video bar engineered to solve IT’s everyday challenges in meeting spaces. The newest addition to its collaboration portfolio expands Shure’s suite of solutions designed to enhance the AI-powered workplace. The IntelliMix Bar Pro delivers exceptional audio and video coverage from a single device, making it ideal for medium to large meeting spaces. Its innovative, patent-pending camera placement and AI-framing technology enables precise capture of non-verbal cues, creating more engaging and productive meetings for all participants.

Shure, a global leader in audio technology and workplace collaboration solutions, will be landing in Barcelona to participate in ISE 2026 from February 3-6 as both Sponsoring Show Partner and Technology Partner. As organizations embrace AI-driven tools, Shure is leading the way with a complete portfolio of solutions that deliver exceptional video and audio performance, seamless deployment and enterprise-ready security and scalability to enhance teams’ productivity. Visitors, partners and industry friends can experience how Shure’s collaboration portfolio solves IT’s biggest challenges and empowers the modern AI-powered workplace at the main booth and the dedicated Innovation Lab.

Today at CES Unveiled 2026, Shure announced the launch of the MV88 USB-C Stereo Microphone, a compact and portable solution designed to instantly record professional-grade audio for mobile content creators. Revamping the original MV88, the new MV88 USB-C reimagines the classic stereo condenser mic with a USB-C connector that plugs straight into your phone or tablet—whether Android or iOS—delivering powerful audio processing in a pocket-sized design.

Celebrating a century of audio innovation, Shure returns to the IBC Show in Amsterdam (from September 12th-15th), where we will be announcing a groundbreaking solution for capturing audio in the broadcast industry. This year, Shure is not only unveiling its latest line-up of products but also empowering the future of the entertainment landscape as an Associate Sponsor of the IBC2025 Accelerator Media Innovation Programme.

In a thrilling showdown between the Kansas City Chiefs and the Philadelphia Eagles, Super Bowl LIX captivated a record 126 million U.S. viewers who tuned in to watch the game. From the iconic Caesars Superdome in New Orleans, Shure audio gear was instrumental in delivering crystal-clear sound to fans both at the stadium and watching the broadcast.