Celebrating a century of audio innovation, Shure returns to the IBC Show in Amsterdam (from September 12th-15th), where we will be announcing a groundbreaking solution for capturing audio in the broadcast industry. This year, Shure is not only unveiling its latest line-up of products but also empowering the future of the entertainment landscape as an Associate Sponsor of the IBC2025 Accelerator Media Innovation Programme.

In a thrilling showdown between the Kansas City Chiefs and the Philadelphia Eagles, Super Bowl LIX captivated a record 126 million U.S. viewers who tuned in to watch the game. From the iconic Caesars Superdome in New Orleans, Shure audio gear was instrumental in delivering crystal-clear sound to fans both at the stadium and watching the broadcast.

Today, Shure unveiled the MoveMic 88+ Wireless Stereo Microphone, revolutionizing mobile audio as the first-of-its-kind wireless direct-to-phone stereo microphone with selectable polar patterns. Building upon the success of Shure’s acclaimed MV88 Digital Stereo Condenser Microphone and MV88+ Video Kit, the new wireless mic for video empowers creators and videographers to record exceptional audio and video separately, ensuring the best microphone placement without sacrificing the perfect shot.

Shure, a leading global provider of audio for collaboration solutions, today announced the expansion of its Microflex® Ecosystem portfolio with an innovative lineup of passive loudspeakers and a new networked amplifier. Designed specifically for conference rooms, the new Microflex (MX) Loudspeakers offer premium audio quality, flexibility for customization, straightforward installation, and seamless interoperability.

Today, Shure announced the launch of Microflex® Wireless neXt 4 and neXt 8 (MXW neXt 4 and neXt 8). Building on the release of the award-winning 2-channel system in 2024, MXW neXt is now available in 4 and 8 channel count options – offering fully reimagined wireless collaboration with contemporary industrial design, pristine audio quality, and groundbreaking speed of set-up. Scalable to a variety of meeting and classroom environments, MXW neXt sets the standard for best-in-class wireless.

Shure, a leading manufacturer of audio solutions for collaboration, today announced its new IntelliMix™ Room Kits. These complete Microsoft Teams Room systems, on Windows, are designed for effortless deployment in small to large meeting rooms, up to 33 x 18 ft (10 x 5.5 m). With class-leading audio and video performance, incredibly easy setup, and robust security and cloud management, IntelliMix Room Kits are set to transform the modern meeting experience.

Today, Shure announced Axient® Digital PSM®, its first digital wireless in ear monitoring solution that exceeds the needs of today’s top-tier touring acts and large-scale productions.