Behind The Broadcast: How AVIXA TV Scaled Wireless Audio
From crowded tradeshow floors and global deployments to year-round content creation, AVIXA TV relies on ANX4, Axient Digital, and ShureCloud to simplify production without compromising audio quality.
September 25, 2026 |
Key Takeaways
- AVIXA TV, led by Mark Metzger, is AVIXA’s video content platform for the professional audiovisual industry.
- Recording high-quality audio across changing locations is difficult because of unpredictable RF conditions, fast-moving production needs, and complex logistics.
- Shure ANX4 and Axient Digital helped AVIXA TV scale wireless audio, simplify deployment, and manage channel licenses remotely through ShureCloud.
The Evolution of AVIXA TV
Founded in 2021 after in-person events were disrupted, AVIXA TV has evolved into a year-round video platform for livestreams, event coverage, podcasts, and interviews with professional AV leaders.
At InfoComm 2026, this Spotlight Stage session highlighted AVIXA TV’s challenge of creating a livestream broadcast environment quickly in a temporary location while managing a challenging RF environment, as well as networking, lighting, and show-floor noise.
Building a Broadcast Studio on a Tradeshow Floor
At InfoComm 2026, Mark Metzger of AVIXA TV and Jason Waufle of Shure discussed how the Shure ANX4 Scalable Wireless Receiver helped address these challenges.
"Everything that you want to control in a typical studio environment is almost working against you in a trade show."
-Mark Metzger, Senior Digital Video Manager, AVIXA TV
Metzger’s observation captures the core challenge: unlike a controlled studio, a tradeshow floor forces production teams to work around variables they cannot fully manage. That environment is why AVIXA TV partners with Shure and other manufacturers to test and showcase technology in real production settings.
Managing Risks from Adding New Solutions
New production technology must be easy to learn, reliable under pressure, and simple to integrate. As Metzger explained, “I'm always looking for solutions that are going to be easy for people to use (and) to pick up quickly… part of my job in designing the studio is to minimize risk.”
For AVIXA TV, those risks include setup time, reliability, regional compatibility, language barriers, shipping requirements, and customs delays. Mark expressed his concerns, “I was a little nervous at first because… part of my job in designing the studio is to minimize risk.”
Deploying ANX4 at ISE 2026
AVIXA TV worked with Shure to incorporate ANX4 and Axient Digital at ISE 2026.
“It worked like a charm… I was thrilled with how easy it was for our team to work with it.”
-Mark Metzger
Ease of adoption mattered because AVIXA TV works with production partners, local crews, and technical teams across regions. As Jason Waufle noted, “The ANX4 is the ultimate, wideband, flexible, high-tier, high channel count, wireless receiver. Shure ANX4 receives up to 16 channels of Axient Digital or 24 channels of ULX-D wireless audio in a single rack space design.”
Why Choose ANX4 for Critical Environments?
Many wireless products are designed for limited regional bandwidth, which can restrict their usefulness for global productions. ANX4 addresses that limitation with a wideband, ShureCloud-enabled design. Its perpetual channel licenses can be reassigned remotely, helping teams adjust capacity without moving additional hardware between regions.
Key ANX4 Benefits for Global Productions
- Supports up to 16 Axient Digital channels or 24 ULX-D channels in one rack space
- Enables wideband deployment across international regions
- Uses ShureCloud to reassign perpetual channel licenses and manage systems remotely
Turning Challenging RF Environments into Seamless Productions
AVIXA TV also added Axient Digital, Shure’s flagship wireless platform for mission-critical productions. Built for crowded RF environments like tradeshow floors, Axient Digital supports reliable live broadcasts, interviews, and panel discussions.
Key Axient Digital Benefits for Live Event Broadcasting
- Designed for mission-critical productions where reliability is essential
- Performs in crowded RF environments such as tradeshow floors and large events
- Integrates with ANX4 to support flexible, high-density wireless workflows
Quality Without Complexity
For AVIXA TV, production success required solutions that were easy to deploy, simple to support, and reliable across InfoComm, ISE, and year-round studio work. With ANX4 and Axient Digital, Shure helped reduce logistical complexity, add deployment flexibility, and support live productions through ShureCloud.
Just as important, the partnership provided expertise beyond the products themselves.
"We really rely on expertise, not just gear, but the expertise."
-Mark Metzger
Together, the technology and trusted support helped AVIXA TV focus less on managing equipment and more on creating high-quality content for the professional AV community. For similar live event, broadcast, hybrid, or global productions, ANX4 and Axient Digital offer a scalable wireless workflow that reduces complexity while maintaining professional-grade audio performance.
Frequently Asked Questions
What is ANX4?
ANX4 is a scalable wireless receiver for Shure Axient Digital and ULX-D systems that lets organizations add wireless channel capacity as production needs change.
How does ANX4 licensing work?
ANX4 uses a scalable licensing model that allows organizations to activate wireless channels as needed. Channel licenses are managed through ShureCloud and can be transferred between ANX4 units, providing flexibility as production requirements evolve.
What are Axient Digital and ULX-D?
Axient Digital and ULX-D are Shure professional wireless systems for live events, broadcast, corporate, and other mission-critical audio applications.
Why is scalable wireless audio important for live event productions?
Scalable wireless systems help teams adapt channel capacity to each event while maintaining reliable audio performance.
How does ANX4 help simplify large wireless deployments?
ANX4 consolidates high channel counts into one rack space and streamlines wireless system management.
Video interview
Behind The Broadcast: How AVIXA TV Scaled Wireless Audio
Watch the uncut interview from InfoComm 2026, where we learn how AVIXA TV was able to scale their wireless audio needs with the help of Shure ANX4 and Axient Digital Wireless.
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