Stories

From Tootsies to the Ryman and the Grand Ole Opry, Shure has been part of the music community in Nashville for more than 25 years -- enabling musicians and engineers to sound extraordinary. Shure is celebrating 25 years of having an office in Nashville and expanding into the newly built Rock Nashville facility, a 600,000-square-foot production campus -- the largest purpose-built music campus in the world with 13 rehearsal studios and two arena rehearsal studios.

Ronnie Scott’s, London’s legendary Soho jazz club, has turned to Shure to deliver the audio backbone of ‘Upstairs at Ronnie’s’, its newly redeveloped live music room. The venue, which sits above the club’s famous downstairs stage, has been built from the ground up with a single ambition: to create the greatest small live music venue in the world.

Shure has been named the Official Audio Provider of the Savannah Bananas, supporting the team’s fast-paced, fan-first version of baseball with a new approach to immersive broadcast audio through the DCA901 Broadcast Microphone Array. Built to capture sound across the entire field of play, DCA901 fundamentally changes how live sports broadcasts are heard, delivering greater detail, scale, and realism for fans watching from everywhere, while simplifying audio capture for production teams.

Shure today announced a firmware update for Axient® Digital PSM, introducing new features designed to improve reliability, simplify setup, and address real-world challenges experienced by monitor engineers and production teams. Informed directly by customer feedback and field use, the update reinforces Shure’s commitment to continuous improvement and to supporting professionals working in increasingly complex RF environments.

British singer-songwriter and Best New Artist at the 68th GRAMMY Awards, Olivia Dean is among a new generation of artists who rely on the SM58 as a core part of their live sound. “The SM58 has been a staple of my live show for years. Having the right microphone is so important to me, I need something reliable, durable and the SM58 has that warm, crisp and classic sound that I love. We ended up going with a chrome finish for The Art of Loving Tour, which fit perfectly with the show design,” said Dean.

Shure, a global leader in audio technology, has become a minority investor in EDGE Sound Research, a start-up company who is developing new experiential audio technologies that redefine how many audiences consume sound.

From the stadium to millions of viewers around the world, Shure wireless technology again played a critical role at the Super Bowl, featuring the audio leader’s newest innovations, including the SM39 Headset Microphone. These solutions delivered reliable, high-quality audio across every facet of the broadcast, live entertainment, and fan experience.

Shure, a global leader in workplace collaboration solutions, today announced the IntelliMix™ Bar Pro, an all-in-one video bar engineered to solve IT’s everyday challenges in meeting spaces. The newest addition to its collaboration portfolio expands Shure’s suite of solutions designed to enhance the AI-powered workplace. The IntelliMix Bar Pro delivers exceptional audio and video coverage from a single device, making it ideal for medium to large meeting spaces. Its innovative, patent-pending camera placement and AI-framing technology enables precise capture of non-verbal cues, creating more engaging and productive meetings for all participants.