Integrated Systems

RAI Amsterdam - February 11-14, 2020



Introducing IntelliMix Room, the first audio processing software fully optimized for Shure conferencing microphones. Simply download and deploy to in-room Windows®10 PCs. Conferencing is now in the future. Deploy to any in-room PC and bring crystal-clear audio to all video conference calls.

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Every meeting is an opportunity to make your mark. You can’t have the technology distract from your message. Yet, it is overwhelmingly reported that virtual meetings are consistently plagued with frustrations of audio quality. In this comprehensive new research, hear from IT executives on the current industry trends impacting virtual conferencing.

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New Partnerships

Your favorite Shure products just became more powerful. We are proud to announce our new partnerships with Logitech and Microsoft Teams. Visit our partner page to learn more about the new capabilities and efficiencies this delivers.

Partner Page

Press Release

Partner Logos
Partner Logos

Making Good Audio Sound Better

Quality audio isn’t only about making you sound good; it’s about engaging your audience. We’re committed to building the next generation of audio products that power high quality collaboration in the workplace with our Technology Partners. By making it easier for teams to communicate, we can deliver on our mission to help you sound extraordinary.




Dante Domain Manager Ready

Thanks to new firmware, Shure products including the Microflex® Advance MXA910 and MXA310 Array Microphones, the IntelliMix® P300 Audio Conferencing Processor and the ANI Audio Network Interfaces are now able to take advantage of Audinate’s network management software.



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Shure Conferencing Network

Extraordinary sound quality. It’s essential for the success of conferences and business meetings all over the world. Delegates and other participants need to engage easily and hear presentations with absolute clarity. Speakers want confidence that the conferencing system is easy to use and won’t let them down mid-presentation. It sounds simple. But, as you know, last-minute changes happen all the time and conference rental equipment needs can be complex. Specialized features and capabilities, as well as multi-room locations, are often required to support meeting objectives.

Sound familiar? Whether you are an event organizer or a conferencing equipment rental company, the Shure Conferencing Network (SCN) unravels this complexity to deliver conferencing systems that outperform the highest expectations. Learn more about SCN.

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Visitors to Stand B100 in Hall 3 ISE 2020 will get hands-on training and product demos in themed collaboration environments in order to experience how Shure networked audio systems enhance the user experience. Among the show, highlights will be audio solutions for AV conferencing, presentations, events, and discussion

ISE 2020: Interactive Floorplan 

New Study with IT professionals shows lack of appropriate AV technology for virtual meetings 

Time: 10:30 AM - 11:00 AM

Date: Tuesday, Feb 11th

A recent survey of 401 business IT professionals and users representing more than 8,000 conference rooms, provided some surprising numbers about the future of conferencing. One of the most eye-opening findings was that only 21 percent of boardrooms are set up with the appropriate AV technology to conduct virtual meetings. And only 36 percent of conference rooms overall have the right technology to support them. The findings paint a picture of the importance of technology in providing effective virtual meetings. This seminar will talk through some of the numbers as well as provide guidance on how to improve conference room experiences. We will share some tips to optimize meeting rooms and provide guidance on the areas to invest in to make the most impact to your users.


What is high-quality DSP and why you shouldn’t have a video conference without it 

Time: 1:30 PM - 3:30 PM

Date: Tuesday, Feb 11th

Digital Signal Processing is essential for achieving the highest quality audio experience during a video conference. However, when several mics are used in the same room results can vary. In these situations, high-quality DSP is more important than ever and requires the appropriate conferencing microphones with complementary processing to guarantee a great user experience and consistent audio quality, whether in a large boardroom, smaller huddle space or breakout area 

Visitors to this session will learn the science behind voice quality optimization with DSP through noise reduction, AEC, Automixing and AGC, in addition to practical hints and tips on how to optimize your networked audio system and save commissioning time on site. 


Find out how Voice Lift systems take communication to the next level 

Time: 11:30 AM - 12:00 PM

Date: Wednesday, Feb 12th

A voice lift system amplifies the voices of people in one part of the room just enough so that people in other parts of the room can hear them clearly. Unlike a conventional sound reinforcement system, voice lift bolsters only those frequency ranges that are most critical for intelligibility, and only enough to restore the loss caused by the distance between the farthest talker and listener in the room. The effect is so subtle that many users don’t even realize there is a sound system until it is turned off. However, the implementation of voice lift in an AV conference system or meeting room environment can be complex.  


Infocomm Seminar: Meeting Audio System Requirements for National and Local Government
Infocomm Seminar: Meeting Audio System Requirements for National and Local Government

The Evolving AV Industry – How manufacturers and channel adapt to the IT customer 

Time: 11:30 AM - 12:00 PM

Date: Thursday, Feb 13th

As networked audio technology has been adopted in the modern workplace to enable effortless collaboration and communication, there has been increasing demand for AV and IT to speak the same language. These two departments are required to work closely to plan and implement secure deployments that address IT workflows and requirements. Customers have come to expect seamless, simple and integrated solutions that can be standardized worldwide. As quickly as networked technologies advance, integrators and manufacturers also need to stay ahead in meeting customers’ service support expectations.  

Visitors to this session will learn tactics to help bridge the gap between AV and IT and help address technical questions the IT professional might have. This seminar is an open discussion of strategies 


How to create efficient meetings spaces in the government and corporate sectors

Time: 11:30 AM - 12:00 PM

Date: Friday, Feb 14th

All around the world, different public institutions and private companies have unique challenges they need to overcome in order to conduct efficient meetings and fulfill their functions. Rather than adapting the latest available technology, the best approach is to understand what the end-user wants to achieve. Customers usually need guidance re: the choice of technology that will fulfill their needs.  Visitors to this session will learn to understand clients’ unique audio and meeting management challenges and provide the appropriate solutions.


Show opening hours: 

Tuesday, 11 February 2020, 10:00 - 18:00 hrs 

Wednesday, 12 February 2020, 09:30 - 18:00 hrs 

Thursday, 13 February 2020, 09:30 - 18:00 hrs 

Friday, 14 February 2020, 09:30 - 16:00 hrs 

For free access to the show floor, please register using this link, entering Invitation Code 703819.