First-Of-Its Kind Shure Intellimix® Room Audio Processing Software Is A Game-Changer For The AV Industry

February 11, 2020

AMSTERDAM, Feb. 11, 2020 — At Integrated Systems Europe, the world’s largest exhibition for AV and systems integration, Shure is announcing a groundbreaking innovation in digital signal processing (DSP) for AV conferencing. Shure is introducing IntelliMix® Room – the first audio processing software for Windows 10 PCs that is fully optimized for use with Shure networked system microphones.

IntelliMix Room is a software-based DSP that requires minimal customer setup or additional special hardware, which reduces the costs and footprint required to deploy premium AV conferencing. It can be deployed to in-room Windows 10 PCs and meeting control devices that are already in-place to run popular software-based AV conferencing services, bringing premium audio to video conference calls. 

This new software-based approach also allows systems integrators to install more rooms, more easily, more consistently and more cost-effectively than traditional hardware-based DSP solutions. Providing up to 16 channels of audio processing, IntelliMix Room deploys the same algorithms as Shure’s award-winning P300 IntelliMix Audio Conferencing Processor, but is installed on the same in-room PC as the conferencing soft codec. 

IntelliMix algorithms are specifically designed to optimize the performance of Shure’s range of premium conferencing microphones such as the MXA910 ceiling array, MXA310 table array and Microflex Wireless. IntelliMix Room aggregates and optimizes the audio output of multiple microphone sources and thus scales-up to support even more complex boardroom deployments. With Echo Cancellation, Noise Reduction, Automatic Mixing, Automatic Gain Control, and secure Dante routing, IntelliMix Room automatically produces a single channel of conference-ready audio.

IntelliMix Room is licensed on three-year and five-year options. It offers deployments of either up to eight or 16 channels of processed audio which includes support and maintenance. Using Shure’s free Designer software, integrators can either set up rooms using Shure’s supplied templates, or easily configure their own for consistent large-scale deployments in their customers’ facilities. IntelliMix Room’s software-only approach for DSP is particularly suited to progressive systems integrators offering AV-as-a-service solutions to their end-customers.

IntelliMix Room helps IT professionals and business executives achieve better meetings with the following features:

  • Natural audio quality for more room sizes and budgets
  • Consistent AV quality across rooms
  • Fully Dante compliant
  • Enterprise-wide licensing
  • Scalability and lower maintenance costs
  • Ease of deployment and management
  • All audio over the Dante network secured via Shure Network Audio Encryption

“Shure is rising to the AV demand,” said Jim Schanz, Vice President, Global Systems Sales at Shure. “The pace of corporate consults and installs is increasing by the day and integrators need a way to take the complexity out of setup and put time back on their side. Now they have a secured solution.” 

IntelliMix Room will initially be available via selected partners in North America and Western Europe ahead of global availability later in 2020. For more info, visit