Shure Appoints Laurent Rault as New Senior Sales Director for Retail in Western Europe

BERLIN, May 9, 2023 — Shure is announcing the appointment of Laurent Rault as its new Senior Sales Director to lead the Company’s Retail business in Western Europe, one of the key markets supporting Shure’s growth. 

Laurent Rault brings to Shure more than 25 years of experience in audio, with a focus in the consumer electronics industry. Rault has solid knowledge and a background in managing all facets of distribution across Europe, including distribution partnership management, direct account management, digital commerce, product marketing, and digital marketing.

“We are excited to welcome Laurent to the team,” said Abby Kaplan, Vice President, Global Retail Sales, at Shure. “He has achieved extraordinary results during his tenured career, and we are convinced his expertise and deep industry knowledge will lead the European team throughout a successful journey in the coming years.” 

Mr. Rault will be driving the Company’s European direct and indirect sales. He will also guide product marketing and regional marketing efforts for the retail business to continue building Shure’s leadership position in the ever-dynamic audio industry.

“I’m honored to join Shure,” said Rault. “The Company’s contributions through innovative audio technology to push the industry forward have been immeasurable for nearly ten decades. I can’t wait to work with the team to bring our exceptional products closer to the customer, while enabling new business opportunities and regional growth.” 

To learn more about Shure audio solutions, please visit https://www.shure.com/en-EU.