Shure at SXSW 2017

Shure at SXSW 2017

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Shure at SXSW 2017

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Shure is heading to Austin, Texas, to take part in South by Southwest. Read about all the events Shure has planned.

Each year, South by Southwest (SXSW) brings together people from the music, film and interactive industries to foster creative and professional growth. This year, Shure is packing up and heading to Austin, Texas, to take part in the festivities.

We'll have artists periodically stopping by our booth at the trade show (#327) for impromptu concerts, and the stage will be open to anyone else willing to step up to the mic!

While you're there, you can try out many of our products, including the MOTIV™ line of digital mics and recording solutions for content creators. See how MOTIV can help you better capture every aspect of your SXSW experience.


There are many chances to win Shure gear throughout the show, so keep any eye out for the Shure street team in "Hot Mics" tee-shirts, or jump in one of the Shure pedicabs and tag us in a selfie for a chance to win.

Shure is honored that one of our latest innovations, the KSM8 Dualdyne™ Microphone, is a finalist for the SXSW Interactive Innovation Award in Music & Audio Innovation. Stop by table 17 at the Finalist Showcase on March 12 to see how we "broke physics" to make one of the best-sounding performance microphones ever invented.

Going to SXSW? Keep an eye out for Shure at these events!

The British Embassy Showcase at Latitude 30

March 13–18 at 512 San Jacinto Blvd.; Austin, TX

TrebleMusic Studio and Writer's Rooms

March 13, 14, 15 & 17 at 2807 Rio Grande St.; Austin, TX

Secretly Canadian Showcase

March 16 at 611 E. 7th St.; Austin, TX

We'll be capturing content all week and doing exclusive features with some of SXSW's most exciting artists. We've partnered with podcaster Missy Modell from "That One Song" to talk to artists about "the one song" that made them want to become an artist. Check the Shure blog each day of SXSW for new and exciting content.

Be sure to follow Shure social channels for live in-the-moment content!

Facebook: @shureinc 

Twitter: @shure

Instagram: @shure

Snapchat: @shureinc

For this and all things Shure at SXSW, visit