Shure Wins Two Red Dot Design Awards in 2018
LAS VEGAS, June 6, 2018—Shure Incorporated continues a long history of product design excellence by bringing home two Red Dot Design Awards for the Shure Microflex® Advance™ and ULX-D® Digital Wireless microphone systems. The Red Dot award is an internationally renowned product design award, issued by Design Zentrum Nordrhein Westfalen in Essen, Germany, to celebrate and recognize products that are globally distinguished in innovation and distinctive design.
“Winning the Red Dot award for Microflex Advance and ULX-D showcases our commitment to leveraging design as a driver of innovation at Shure,” said John Miller, Shure’s Creative Director of Industrial Design. “We are extremely proud of the hard work and creativity by the design and development teams that enabled bringing the vision for these products into reality.”
The Microflex Advance (MXA) portfolio of networked ceiling and table array microphones for enhanced A/V experiences are designed to blend seamlessly into meeting spaces. The MXA310 Table Array Microphone and MXA910 Ceiling Array Microphone include proprietary array technology that provide discrete and elegant form factors without sacrificing premium audio quality.
The ULX-D Digital Wireless System is comprised of two table-top microphone form factors and docking station—the ULXD8 Gooseneck Base Transmitter, ULXD6 Boundary Microphone Transmitter, and SBC850 Networked Docking Station. The ULX-D collection earns its place at the conference table rather than the utility closet by way of efficiency and elegance. Efficiency, by charging eight mics in the space typical of four, and by clever integration of the antenna into the form of the mics. Elegance by presenting the charging system as architecture and treating each mic as a quietly confident object with sophisticated surfacing.
Participants from 59 nations entered products and innovations for the Red Dot Award: Product Design 2018. The international jury awards the prestigious honor to products that feature unique, exceptional design. The independent expert panel assesses each entry based on degree of innovation, formal quality, functionality, and durability.