Shure Goes Red to Support Live Events Industry

Shure Shows Support as Part of Nationwide Initiative Called “Red Alert: We Make Events”

September 1, 2020 Shure Goes Red to Support Live Events Industry

The pandemic has impacted a number of industries, but the live events industry has particularly been hit hard. Shure is showing support for the industry as part of a nationwide initiative called “Red Alert: We Make Events.”

On Sept. 1, Shure will change its logo on social media from “Ignition Green” to red in solidarity for live events professionals. Shure has also supported the live events industry globally by lighting several of its facilities in red worldwide.  

Shure will use its social media platforms to encourage others to visit and to show support for the industry by sharing what live events mean to them using #WeMakeEvents. The website also provides other ideas for live events fans to learn how they can help.  

According to WeMakeEvents:  

• Live events employ more than 12 million people.

• Live events contribute more than $1 trillion annually to the US economy.

• 95% of live events have been canceled due to COVID-19.

• 96% of companies have cut staff and/or wages.

• 77% of people in the live events industry have lost their income.

Earlier this year, in addition to making a monetary donation to the Chicago Independent Venue League (CIVL) -- a collection of more than 20 local music venues -- Shure recruited various artists in the industry to encourage others to support local music venues in the Chicago area and around the world.  

About Shure

Shure ( has been making people sound extraordinary for nearly a century. Founded in 1925, the Company is a leading global manufacturer of audio equipment known for quality, performance, and durability. We make microphones, wireless microphone systems, in-ear monitors, earphones and headphones, conferencing systems, and more. For critical listening, or high-stakes moments on stage, in the studio, and from the meeting room, you can always rely on Shure.

Shure Incorporated is headquartered in Niles, Illinois, in the United States. We have nearly 40 manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.