Shure Focuses On Seamless Collaboration For Conference Solutions At Zoomtopia 2019

October 15, 2019

CHICAGO, October 15, 2019—Shure, with 94 years of experience in the audio business, is focusing on how its latest innovations help professionals have better conferencing experiences. Meetings are important and inspiring ideas deserve the best sound to capture the nuance.

Shure’s presence at Zoomtopia, Zoom’s annual user conference dedicated to the latest trends and technologies, features products that capture the subtle distinctions regardless of the room size. Seamless solutions are on display, including Zoom technology showcasing Shure’s new MXA910 Ceiling Array Microphone with IntelliMix® DSP and Mute Sync control. 

While advanced audio technology can initially be a little overwhelming for some, Shure’s goal is to show how it can be more effortless to provide quality conferencing than ever before. For the most part, audio conferencing systems can be set up, connected to the network and any third party products, then be operational within a couple of clicks. 

“Zoomtopia is an ideal opportunity for us to connect with our customers and learn more about how they use technology in their conferencing spaces,” said Chris Merrick, Director of Global Systems Marketing at Shure. “It is important for us to collaborate with customers to help evolve the future of conferencing.”

Zoom Room Certification

As part of Shure’s commitment to building the next generation of audio products that power collaboration in the workplace, the Company has become Zoom Rooms Certified for several key audio-conferencing solutions.

Zoom Video Communications, Inc. (Nasdaq: ZM), is a provider of easy, reliable videofirst unified communications solutions running across mobile devices, desktops, telephones, and room systems.

Shure products have been a preferred solution for Zoom ProAV designed room systems, but Shure has now gained the Zoom Rooms Certification with Shure’s Microflex® Advance™ Ceiling Array, Table Top Microphone, IntelliMix® P300 Audio Conferencing Processor and Microflex® Wireless microphone products.

As part of Shure’s certification efforts, Shure worked with Zoom to confirm that Shure’s Mute Sync feature on the IntelliMix P300 product worked seamlessly with Zoom Rooms. This feature provides easy synchronization of mute control and LED notification without an external control system.

Microflex® Advance™ MXA910 Ceiling Array Microphone with IntelliMix® DSP

The next evolution of the industry’s leading array microphone system, the MXA910 ceiling array microphone, empowers integrators, consultants, and meeting participants to embrace collaborative speech environments. Designed for spaces that demand an effortless, seamless, and connected audio solution, the MXA910 microphone with IntelliMix DSP enables broad, cost-effective deployment in an attractive industrial design — suitable for a variety of rooms with specific aesthetics requirements. 

Whether it’s a corporate conference room, government facility, special event venue, or higher education campus, pinpointing a top-notch audio solution that easily integrates into the space and provides crystal clear audio is more important than ever. 

Deployed in the tens of thousands of meeting and presentation spaces in some of the world’s largest enterprises, the MXA910 microphone quickly became the leading solution in ceiling-mounted audio capture technology. 

The new MXA910 microphone combines state-of-the-art array microphone technology with the Shure IntelliMix DSP — comprised of Acoustic Echo Cancellation, Noise Reduction, and Automatic Mixing — for exceptional, unprecedented control. 

Patent-pending Autofocus™ Technology continually finetunes the position of each lobe in real time, for consistent sound when participants lean back in their chairs, or stand up.

The MXA910 microphone with IntelliMix DSP features outstanding “ease of deployment” capabilities. These include simplified templates and Autofocus Technology for immediate out-of-box setup. Designer software compatibility provides unmatched ease of configuration, so installations can happen more quickly and efficiently. 

It can directly connect to a hardware or software codec using the DSP embedded in the ceiling microphone. When used with a Shure audio network interface (ANI), it provides users with a simplified room solution that provides a microphone and DSP in one cost-effective package. 

Integrators can also incorporate multiple MXA910 microphones and the Shure IntelliMix P300 Audio Conferencing Processor for simplified room expansion and scalability, thanks to the distributed DSP architecture. The portfolio delivers an unprecedented level of control while reducing cost and streamlining integration and installation, making connections feel effortless for AV professionals and users alike.

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