Neuland & G+B Medientechnik Leverage Shure’s Microflex Advance Ceiling Microphones

MXA910 Provides a Flexible, Discreet Solution for Multifunctional Conference Room

Designing corporate  conference rooms can often pose challenges for integrators and partners  to provide technically achievable and realistic solutions that meet the  aspirations of the client. No matter the case, the goal is to create a  space that combines system flexibility and ease-of-use with high-quality  audio and intelligibility. Recently, G+B Medientechnik—the  integrator—worked in conjunction with interior design specialists,  Neuland GmbH, to design a state-of-the-art, multifunctional boardroom  that demanded a flexible conferencing system without compromising audio  quality or aesthetic appeal. Together, the team chose to install Shure’s  Microflex® Advance™ Ceiling Microphones (MXA910).

Upon deciding to overhaul the room’s audio technology, the customer  noted that the selected solution should be seamlessly integrated into  the design of the space as discreetly and aesthetically-pleasing as  possible, so that there was no visible wiring or cabling.

Given the required flexibility of the space, a large conference table  can be set up in a V-shape or U-shape, or be pushed together. The room  is regularly used for video conferencing and presentations, and only has  a single recessed set of power and networking connectors in the floor.  As such, it was imperative that speech could be perfectly captured, no  matter how the table was configured, or what the seating setup looked  like at any given point in time.

To meet these requirements and room parameters, G+B Medientechnik  installed two Shure MXA910 ceiling array microphones. The MXA910s were  easily flush-mounted to the ceiling with the aid of the Shure A910-ACM  Hard Ceiling Mount. Based on a room plan developed using Shure’s  Designer System Configuration Software, the team precisely defined  pick-up areas that could be created for a variety of possible seating  and table positions.

Leveraging Designer’s device preset capabilities, the setups can now  be easily selected and recalled as presets via a centrally located  Crestron touch panel. Apart from its use for phone and video  conferencing, the room is also conveniently equipped for remotely  streamed presentations or training sessions.

As for audio quality, high-quality voice capture is assured as a  result of MXA910s automatic positioning tool that allows the user to  easily adjust lobes toward each participant’s voice. Given the networked  array microphone captures speech in real-time, even the most engaging  discussions involving several participants, can be captured with clarity  for listeners at the other end of the conferencing connection.

Gear List

Model Number Quantity Description
A910-HCM The A910 Hard Ceiling Mount allows MXA910 Ceiling Array to be mounted flush in a drywall or hard ceiling.
MXA910 The new MXA910 with IntelliMix® represents the next evolution in the Microflex® Advance™ Ceiling Array Microphone platform.