A round-up of Shure news and product announcements at ISE 2018


The Microflex® Complete Wireless System won NewBay’s Best of Show  Awards at ISE 2018 in the Installation winner category. The awards,  organized by PSNEurope parent company NewBay, are open to any company  showing a product at the show that is new since the 2017 event. NewBay  Best of Show judges visited all entries on site at ISE 2018 to determine  the winners.

The Shure booth stand at ISE also received recognition as the Best  Stand Design in the large (200-399 sqm) category. Managed by award  winning trade show marketing magazine, EXHIBITOR, the Stand Design  Awards celebrated the best stands in four size-based categories: small,  medium, large and extra-large. EXHIBITOR shortlisted ten finalists in  each category and announced the four winners, one in each category at  the award ceremony.


The new Microflex Complete integrated audio system for conferences  and meetings, available in wired and wireless configurations, and with  advanced meeting productivity tools, delivers natural, intelligible  audio for both in-room participants and remote attendees.

The Microflex Complete system includes a range of  portable and flush-mount conferencing units that can be easily  integrated into boardrooms, parliament or council chambers, and formal  meeting spaces. Contemporary styling matches any environment, and the  intuitive user interface allows users to easily vote, view the agenda  and control interpretation. A color touchscreen on selected models  provides clear access to controls and meeting information. Integrated  NFC ID card technology allows for identification of participants without  meeting management software or additional feature licenses. New  gooseneck microphones include CommShield® Technology for RF immunity and  offer a wide selection of industry-standard Microflex components to  suit every need.

The Microflex Complete Wireless system combines a  fully-featured discussion system with wireless convenience for  government, corporate, and educational facilities and speeds setup in  dynamic meeting spaces or at temporary meetings in hotels and conference  centres. With no cable limitations, Microflex Complete Wireless is  ideal for use in historic buildings or rooms with flexible seating.  Automatic Interference Detection and Avoidance technology delivers  reliable RF transmission in even the most congested RF environments and  robust AES-128 audio encryption provides enhanced privacy. Each wireless  conferencing unit is powered by a smart Lithium-Ion rechargeable  battery for up to 10 hours, and a single access point can control up to  125 wireless units without additional software or licenses.


At ISE 2018, Shure featured products that included Shure Network  Audio Encryption to protect networked audio connections between Shure  products against security breaches. The technology safeguards  confidential content without compromising audio quality. Shure Network  Audio Encryption is based on the AES-256 algorithm that has been widely  adopted by leading financial institutions, government agencies, and  health care providers that are concerned with data security. Until now,  however, such robust security was not available to protect networked  audio signals.

Shure Network Audio Encryption will be available with Microflex®  Advance™ ceiling and table array microphones, the P300 Audio  Conferencing Processor, and selected Audio Network Interfaces in early  2018. Microflex Wireless will be supported later in 2018. The feature  can be added to these products already installed in the field through a  firmware upgrade.


Shure announced its recently introduced digital signal processor, the  IntelliMix P300 Audio Conferencing Processor, is now available and  shipping. Originally introduced at ISE 2017, the P300 offers Shure  IntelliMix DSP algorithms that significantly enhance audio quality in  video meetings, a variety of connectivity options, plus seamless  operation with Shure Microflex Advance and Microflex Wireless microphone  solutions for AV conferencing.

The IntelliMix P300 boasts a small footprint and is simple to  install, providing professional conferencing technology that offers just  the right set of features to create a highly intelligible,  collaborative meeting experience in small to medium-sized rooms. The new  processor connects up to eight Dante microphone channels to a room  video system, USB soft codec, or mobile device. Each channel supports  multiple IntelliMix DSP features, including Acoustic Echo Cancellation  (AEC), Noise Reduction, and Automatic Gain Control, plus best-in-class  automatic mixing. These features provide full duplex communication for  echo and noise free meetings.

The P300 is also available as a bundle with Shure Microflex Advance  and Microflex Wireless. This perfectly paired microphone and interface  improves collaboration by providing excellent speech intelligibility and  versatile connectivity options. When used with Microflex Advance,  Steerable Coverage™ technology captures audio naturally, while  IntelliMix DSP helps to ensure echo- and noise-free meetings. The  Microflex Wireless bundle combines best-in-class wireless plus powerful  processing to deliver customizable microphone placement for configurable  rooms. These bundles simplify the ordering process while offering a  discounted price to the systems integrator.


Shure Incorporated is helping businesses and organisations deliver  exceptional audio quality with the successful adaptation of its  best-in-class Microflex Advance networked ceiling and table array  microphones for AV conferencing environments. The popularity of the  multi award-winning system has seen it become a market-defining  technology that has been embraced by leading enterprises globally, where  the need for high-quality conference audio is paramount.


As the premier solution in Shure’s successful wireless portfolio,  Axient Digital builds on the superior benefits of the Company’s UHF-R®,  ULX-D®, and Axient wireless systems to create the most advanced wireless  platform to date, suited for the most demanding corporate events and  system installations. Catering to evolving customer needs—especially in  an environment of continued RF spectrum pressure—Axient Digital provides  the most reliable RF performance, exceptional audio quality,  comprehensive command and control, and hardware scalability.

Axient Digital features a receiver that is compatible with two  different transmitter offerings, the AD Series and ADX Series. With AD  Series transmitters, Axient Digital delivers exceptional RF performance,  pristine digital audio, and flexible networking. With ADX Series  transmitters, Axient Digital adds ShowLink®, which provides real-time  remote control of all transmitter parameters and allows automatic  interference detection and avoidance. The ADX Series also includes the  first micro-bodypack transmitter with an integrated self-tuning antenna,  enabling easier concealment and comfort for users.


Effective June 1, 2018, Shure will open its own office in Switzerland  and take over direct distribution of its products throughout the  country with the newly founded Shure Distribution Switzerland GmbH. The  launch of a local team, responsible for all product distribution and  customer technical support in the Swiss market, is designed to bring the  Shure brand closer to its customers and give them regionally based  Shure contacts. Long-standing Swiss distributor, Dr. W.A. Günther AG,  will continue to offer customers the benefits of its considerable  experience and expertise in microphone and wireless communication  technology.


Shure Incorporated has announced plans to open an office in downtown  Chicago, establishing the Company’s presence in the city’s popular Loop  district. The strategic move will enable Shure to be closer to its  valued customers and accommodate the swift growth and expansion of its  business. On pace to outgrow its Corporate headquarters in Niles, IL, by  the end of 2018, Shure will move its sales, marketing, customer  service, and market development Associates to the downtown location. The  Company will occupy 35,000 square feet—a full floor—of The National  Building, the renovated 20-story former headquarters of Chicago Public  Schools.

As Shure continues to expand its product portfolio and customer base,  the new City Centre will make room for additional talent and feature an  interactive demonstration facility. The state-of-the-art demonstration  space, paired with the office’s proximity to clients across a variety of  customer groups, makes the office opening a strategic move that aligns  well with Shure’s larger Company objectives. The creation of a more  conducive environment for conferencing and professional  products—specifically for Microflex Advance—will better enable  Associates to provide a best-in-class service experience for current and  prospective customers. The new office space has been designed to  closely mirror Shure’s brand culture, a direct reflection of the  Company’s image and established history.

“Over the past several years, we have increased our focus on the  integrated systems market by introducing products like MXW and MXA,”  said Jim Schanz, Senior Director, U.S. Pro/Systems Group at Shure. “One  of the key features of the new downtown Chicago location will be what  we’re calling the Customer Experience Center. A significant portion of  this space will be dedicated to these new products, so that customers  can experience all of their features and benefits in a ‘real world’  environment.”