Shure Axient Wireless Wows at the 2015 International Motor Show

Customer Profile

BMW and Volkswagen are two of the largest car manufacturers in the world.

Challenge

At the 2015 International Motor Show (IAA), BMW and Volkswagen had to power audio at booth events without

interruption that could be caused fromthe trade show’s noisy RFenvironment.

Solution

Technology consultants turned to Axient® Wireless Network to navigate crowded RF and ensure audio was powered flawlessly over clean channels.

Advantages

ENG teams and unregistered equipment did not pose a threat to the productions taking place at the BMW and Volkswagen booths. Axient proveda match for each car manufacturers’needs without causing any issues.

In September, the 2015 International Motor Show (IAA) took place in Frankfurt, Germany, where car manufacturers from around the globe gathered to showcase new products and innovation. In contrast to previous shows, this year many brands opted to hold company press conferences at their exhibition booths, forgoing the use of meeting rooms offsite. To address the RF issues that come with powering a press conference in the heart of a trade show floor, BMW and VW turned to Shure Axient® Wireless Network.

BMW Group

Installation technology consultants IT AUDIO, as a subcontractor of NIYU media projects, was responsible for implementing the audio connectivity plan for all three of the BMW Group’s exhibition stands—BMW, Mini, and Rolls Royce—and selected 30 channels of Axient to do the job. The audio infrastructure was supported by various contractors, with Lleyendecker—an A/V technology company—focused on BMW.

IT AUDIO used eight RF channels for the different presentation areas on the manufacturers’stands and for various interview applications. For the evening events, which involved discussion chairpersons, prominent guests and bands, 14-channel Axient systems and six channels of PSM®1000 in-ear monitors were used. For the actual press conference at the BMW Group booth, an additional eight channels of Axient were leveraged. IT AUDIO relied on two AXT600 Spectrum Management Systems to monitor the RF status, and both proved their worth at the press conference, as countless ENG teams from all around the world covered the event, but did not experience interference or dropouts. Showlink® Remote Control also provided the audio team with a technical advantage.

Volkswagen

Axient system was selected for those responsible for audio at Volkswagen’s stand, namelyaudio consultants Hansjörg Wenzel from FILMTEC Media and Hagen Weigel, Head of Technical Projects at Winkler Multi Media Events. Ten channels of Axient were used on the VW stand. At the main press conference, the three key speakers were equipped with wireless transmitters operating in frequency diversity mode.

Outside of BMW and Volkswagen many other car manufacturers employed Axient at the IAA; in total, there were around 100 channels of the flagship system in use at the show.

Gear List

Model Number	Quantity	Description
AXT400	16	Dual-channel receiver assures a flawless performance, even in congested RF environments and with increasingly limited white space.
AXT100	28	Wireless bodypack transmitter delivers ultra-linear RF performance for more channels on-air and superb audio quality.
AXT200/SM58	8	Handheld frequency diversity transmitter includes an SM58 capsule ultra-linear RF performance for more channels and superb audio quality.
AXT600	2	Axient Spectrum Manager delivers wide-band UHF spectrum scanning, spectrum analysis, and compatible frequency coordination in a single rack unit.
AXT630	2	Axient antenna distribution system delivers ultra-linear amplification and precision filtering for optimal performance.
AXT610	6	Axient ShowLink Access Point enables real-time control of transmitters and the ability to make remote adjustments to all transmitter settings.
UR4D+	5	Part of the flagship UHF-R series provides dual-channel options and cascading for premium wireless.
UR1	10	Bodypack transmitter sets the standard for professional performance and can be used with various microphones or instruments.
UR2/K8	10	Includes a KSM8 and UR2 Handheld Transmitter for professional vocal performance applications.
ULXD4Q	1	Digital quad wireless receiver offers an intelligent four-channel option for use in any professional sound reinforcement application.
ULXD1	4	Up to 12 hours of use with rechargeable battery. 330 ft (100 m) operating range. TA4M and LEMO3 versions available.
ULXD2/K8	4	Includes the KSM8 Microphone and ULXD2 Handheld Wireless Transmitter to deliver outstanding sound for touring professionals the world over.
P10T	3	Shure’s P10T Full-Rack, Dual-Channel Wireless Transmitter combines state-of-the-art technology with touring-grade features for professional monitoring applications of any size with no room for error.
P10R	6	Diversity wireless bodypack receiver offers premium features for use with the PSM 1000 In-Ear Personal Monitoring System.
PA821A	1	Discontinued
AXT400	7	Dual-channel receiver assures a flawless performance, even in congested RF environments and with increasingly limited white space.
AXT100	14	Wireless bodypack transmitter delivers ultra-linear RF performance for more channels on-air and superb audio quality.
AXT200/SM58	14	Handheld frequency diversity transmitter includes an SM58 capsule ultra-linear RF performance for more channels and superb audio quality.
AXT600	1	Axient Spectrum Manager delivers wide-band UHF spectrum scanning, spectrum analysis, and compatible frequency coordination in a single rack unit.
AXT630	2	Axient antenna distribution system delivers ultra-linear amplification and precision filtering for optimal performance.
AXT610	2	Axient ShowLink Access Point enables real-time control of transmitters and the ability to make remote adjustments to all transmitter settings.