Shure Asia Expands With New State-Of-The-Art Experience Center

HONG KONG, DECEMBER 15, 2016 - Shure Asia is pleased to announce its expansion in Asia Pacific with the opening of the company’s first Shure Experience Center in Hong Kong. The first-of-its-kind demo facility aims to help customers find the ideal solution for their audio needs, presented in a state-of-the-art, modern corporate environment.

“More and more multinational corporations are establishing their headquarters or enlarge their presence in Asia, which makes it one of the most important geographic regions for Shure, particularly in the integrated systems market,” says William Chan, Managing Director of Shure Asia. “These companies increasingly rely on AV conferencing as main business communication tool. As a manufacturer, we want to support our customers in making such collaboration more effective, and help them identify what audio solution best meets their needs. This is why we built our new Shure Experience Center.”

Situated in the new, expanded office of the Shure Asia regional headquarter in Hong Kong, the Shure Experience Center offers a perfect platform to get a true experience of the company’s audio solutions in a real-life workspace. Comprising a high-end Boardroom, Huddle Room, and a large Multi-Purpose Room, each with live product demonstration capabilities, it provides varied application examples for Shure customers and partners in Asia.

Besides serving as a demo space, Shure Asia also utilizes the new facilities for internal needs, incl. video conferences with the company’s worldwide office locations, in-house meetings, as well as product trainings through the Shure Audio Institute. Chan adds, “We’re taking our products to the test every day. This really shows how our solutions perform in a normal business environment and serves as proof that our products deliver what we promise to our customers.”