Shure Empowers Visionaries At 2019 Wework Creator Awards In Seoul
HONG KONG / SEOUL, March 14, 2019—WeWork and Shure joined forces in South Korea to highlight the formidable creativity and imagination of innovators competing in the 2019 WeWork Creator Awards, at the Dongdaemun Design Plaza in Seoul, on February 28. As Official Audio Partner, Shure provided its industry-leading Axient® Digital wireless solution and conferencing systems with simultaneous interpretation and language distribution.
The WeWork Creator Awards celebrates and empowers creators who work to make a life and not just a living. Through the global program, WeWork – a provider of shared workspaces and services for startups, entrepreneurs, small businesses, and freelancers – has given millions of dollars in funding to innovative businesses and organizations. During the live show portion of each Regional Semi-Final event, finalists take to the stage to pitch their ideas in front of a live audience and judges in the hopes of winning funding to get their projects off the ground or to the next level.
In Seoul, finalists made their pitches with confidence in the event venue’s 1,500-seat main hall utilizing Shure’s industry-revered wireless microphone technology. A total of 24 channels of Axient Digital and UHF-R® systems, generated by handheld and bodypack transmitters, provided crystal-clear audio for competitors, hosts, and judges. Axient Digital further facilitated musical performances by Korean artists Eric Nam, Ailee, Mommy Son, and Hyolyn during a post-awards party to celebrate the achievements of the innovators involved. UHF-R was also used for speech reinforcement in WeWork’s masterclass before the Awards Show, where influencers and business leaders extended the benefit of their wisdom to a gathering of creators.
To meet WeWork’s goal of clear, high-quality audio, Shure deployed DCS6000 simultaneous interpretation and DIR language distribution solutions. Six hundred digital wireless receivers were available for non-Korean speaking attendees requiring English translations. The interpretation and infrared language distribution system were supported by Channel Media, a local conferencing equipment rental provider and member of the Shure Conferencing Network (SCN).
When the curtain finally fell on the smooth-running event, Sang Bum Lee, Business Manager at Shure in Seoul, said, “We at Shure strongly believe every voice matters. This truly shows at an event like the Creator Awards, where contestants need to communicate their aspirational messages in flawless fashion to a large audience.” He added, “We were immensely proud to be Official Audio Partner of the event and thrilled by the opportunity to convey extraordinary ideas via Shure’s extraordinary sound. Our congratulations go to all who took part.”
Lee went on to explain that WeWork is no stranger to Shure’s support of forward-thinking enterprises. The collaborative workspace provider is an existing user of Shure Integrated Systems solutions in many of its offices around the world and has installed Shure’s networked audio systems for AV conferencing across numerous meeting spaces.
As of early January 2019, WeWork was valued at approximately US$47 billion and manages over 45 million square feet of office space in more than 425 locations throughout 100 cities in 27 countries.