Shure Wins Award in 2008 MI Pro Retail Survey LONDON,
April 3, 2008 For the second year in a row, the Shure SM58® has won the MI Pro Retail Survey “Best Live Microphone” award. With 45 percent of the votes cast by leading UK retailers, the Shure SM58 and the Shure PG58 beat several competitors to take first and second place, respectively, for the Best Live Microphone. Established as one of the largest market research surveys in the UK MI market, the MI Pro Retail Survey looks at the top selling products and market trends of the past 12 months. The survey was conducted through a series of interviews with 100 retailers, which included all major UK chains and leading independents. The retailers were asked about their choice for the best live microphone. Shure came out on top in the Live Microphone category and was also positioned in the top five in the Best Studio Microphone category with the Shure Beta58A. According to Andy Barrett of MI Pro Magazine, “Shure has not only held onto its top slot for live microphones, but it has seen the PG microphone advance in the rankings to the second slot, giving it nearly 60 percent of the combined vote which is quite staggering.” Paul Crognale of Shure Distribution UK commented, “We're really pleased with the survey results in MI Pro. It's vital for us to know what our retailers value and this validates the fact that the SM58 is still the world's most popular live microphone. The proof is not only in the survey results but sales continue to increase as the SM58 continues to be the preferred microphone for many artists and engineers. We're also very pleased that the Shure Beta and Shure PG models are getting the recognition they deserve.”
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