Shure UR3 Plug-on Transmitter Offers Function, Flexibility and UHF-R Audio Quality for Field Production

April 16, 2012

NAB (Booth #C1610), LAS VEGAS (April 16, 2012)— Shure Incorporated is now shipping the UR3 Plug-on Transmitter, a complement to the Company’s UHF-R Wireless Systems. The UR3 offers premium wireless audio technology to the broadcast and media production industries by combining the best of Shure UHF-R features with the flexibility and durability required for professional broadcast-quality performance.

“When we set out to make the UR3, we didn’t want to make just another plug-on transmitter, says Erik Vaveris, Category Director for Wireless Products at Shure. “We saw a need for improved ergonomics and more intelligent set up features.  The UR3 provides a better experience for the talent and field production professionals. Once you produce incredible audio and great RF, all that’s left to do is make people’s lives easier,” Vaveris adds.

Shure’s first plug-on transmitter, the UR3, enables any wired XLR microphone to become wireless. It features a comfortable, ergonomic design for ease of handling during interviews and news gathering.  Additional features such as a sweepable high-pass filter and 48V phantom power make it extremely versatile for broadcast and media production applications. 

“We designed the UR3 with today’s professionals in mind,” Vaveris says. “Programmable microphone ID lists enable the user to tailor settings - such as gain and phantom power – for each microphone for quick recall.”

The new Shure UHF-R portable components revolutionize function and flexibility, providing field production professionals with Shure’s unparalleled sound quality in a portable solution.

Unique features of the UR3 Plug-on Transmitter include:

• Smart, ergonomic industrial design for ideal handling
• Provides+12/+48V phantom power off of two AA batteries
• Selectable mic/line input
• Sweepable high-pass filter (40Hz – 240Hz)
• Microphone Preset List can be programmed to tailor settings (gain/phantom power/high-pass filter, etc.); program and store up to 10 microphone ID lists
• Compatible with Axient receivers (RF and IR features only)

Pricing and Availability

The UR3 Plug-on Transmitter is now available, at an MSRP of $1249. For more information, visit Shure at NAB 2012 booth C1610 or www.shure.com.