My Studio Selects SM27 for its U.S. Recording Studios Self-contained studios in shopping centers offer affordable, professional-quality recording for amateurs and pros

July 22, 2010

HOLLYWOOD, CA, July 19, 2010 – When the masterminds behind MyStudio began their quest for the perfect microphone for their nationwide chain of self-contained recording studios, they knew it would be a challenge. They needed a single mic that could be mounted in the ceiling to provide professional sound quality for a variety of performers, from young novices to accomplished musicians. And because the performers can range in height from under three feet to more than six feet, the mic had to provide the same stellar sound quality regardless of the performer’s proximity. Shure’s SM27 was the answer.My Studio with SM27

 

“Finding the right mic was crucial,” says Shelly Yakus, former vice president of A&M Studios and current vice president of MyStudio. “We only use one mic in our studios, and we need it to function at three feet away from the average performer. You have no idea what a challenge it was finding a mic that could provide consistent sound quality across the board in a tiny space that’s basically the size of a kitchen table.”

 

MyStudio engineers tested more than 30 mics in their studios over a period of several months. “Price was not a factor,” notes Yakus. “We tried everything from the most expensive microphone on the market to the cheapest. Hands down, the Shure SM27 gave us the best result – nothing else was even close. We’re now using it exclusively in every one of our studios.”

 

For $20, MyStudio enables anyone to create a professional-quality audio and video recording up to five minutes long in a private studio environment. Five plug-in ports inside the studio enable musicians to record a variety of instruments, including electric guitars, bass, drums, and piano. And it’s not only for musicians – other popular categories include voiceover auditions and stand-up comedy demos.

 

“Many of the performers who record with us are just blown away by the sound quality they’re getting from the SM27,” adds Yakus. “These are people used to being in high-end recording studios, and they’re leaving our 10-by-10-foot studio very happy with their end results.  Obviously the Shure mic plays a significant role in that.”

 

MyStudio currently has locations in Phoenix, Arizona; Hollywood, California; and Miami, Florida, with two new studios opening this summer.  The company plans to continue its expansion across the country as well as internationally, with the Shure SM27 as the mic of choice in all locations.