Shure Selected for Teenage Cancer Trust's 10th Anniversary Extravaganza

May 19, 2010

NILES, IL, May 19, 2010 — Shure Incorporated today announced that it was selected to supply the wireless monitoring systems for the Teenage Cancer Trust (TCT) 10th anniversary event. The TCT’s annual music event is recognized as one of the most impressive live music series in the United Kingdom. This year, the event took place at the historic Royal Albert Hall in London, which featured a star-studded line-up of artists including Suede, Noel Gallagher, JLS, The Specials, Arctic Monkeys, The Who, and Them Crooked Vultures.Teen Age Cancer Trust

The PA system was provided by Entec Sound and Light, industry leader in live musical events, and the PA provider for the TCT annual live show since the first event in 2001. Committed to using the highest quality technology for its shows, Entec Sound and Light selected Shure to provide the event’s wireless systems. The wireless systems from Shure included the Company’s newly launched PSM® 900, a cutting-edge wireless Personal Monitoring System that offers unprecedented audio and RF performance for the most demanding professional applications. 

We’d already heard demonstrations of Shure’s PSM 900, and it was immediately obvious from the sound quality that we had to showcase them at the Teenage Cancer Trust shows,” said Liam Halpin, Entec’s Audio Technical Manager and Crew Chief for TCT. “TCT gives us an opportunity to put new products to the test in fairly intense situations. Everybody that used the units at the TCT gigs was blown away, many commenting that the new CueMode feature is something that they had been waiting for someone to implement.”

The CueMode feature of the PSM 900 allows the sound engineer to monitor different stage mixes with the touch of a button. Precision front-end RF filtering significantly reduces dropouts from RF interference, and the enhanced digital stereo encoder provides excellent stereo separation and audio clarity.

On a personal note, I’ve always been a fan of Shure products, and the addition of the PSM 900 means that for me Shure’s wireless systems are now complete,” continued Halpin. “Simply combine UHF-R [wireless mics], PSM 900 [monitoring] and their Wireless Workbench® software for spectral planning for the whole event and I know I’m providing the absolute optimum quality for our clients, no matter what the event.”

I had the pleasure of using Shure’s new PSM 900 at TCT this year and was amazed at just how good they sounded,” said Magic, Entec’s on-site monitor engineer for TCT 2010. “The setup of PSM900 was very easy using the scan function built-in to the packs. It immediately found clean spectrum and once I synced the info via infra-red back into the transmitters, I was ready to go in no time.”

And CueMode is a revelation,” he added. “I can monitor exactly what each artist is hearing on their frequency, not what my separate PFL pack is transmitting. I can also switch to any frequency I have programmed in at the touch of a button and I can listen to everyone from one pack!”

The Who wrapped up the 10-day event with a spectacular performance of Quadrophenia. "When The Who first got together in 2000 to raise money for this brilliant charity, I had no idea we’d achieve so much from these shows,” said Roger Daltrey, The Who front man and TCT patron. “In the last ten years we’ve raised over £8.7 million and counting. Teenage Cancer Trust has come such a long way since our first gig and I’m extremely proud of this event.”