Shure Introduces New Motiv™ MVL Lavalier Microphone Portable, Plug-And-Play Condenser Lavalier Offers Quick and Easy Solution for Capturing Quality Speech Recordings

April 13, 2015

NILES, Ill., April 13, 2015—Today at the NAB Show®, Shure Incorporated debuted the MOTIV™ MVL Lavalier Microphone, the latest addition to the Company’s MOTIV line of digital recording solutions. Ideal for capturing quality audio for field recording, dictation, news reporting, audio/video recording, and more, the MVL omnidirectional condenser lavalier microphone connects directly to any iOS and Android device for ultimate convenience and mobility. Connecting directly to tablets and smartphones, the MVL is designed to be used with Shure’s newest iOS app, ShurePlus™ MOTIV Mobile Recording App, which is loaded with smart features for high-quality digital recording on-the-go and enables users to share audio files by email and text.

With a user friendly tie-clip, the MVL lavalier microphone can be positioned directly near the mouth for increased audio clarity. The standard 1/8-inch plug connection (TRRS), through the headphone jack, permits instant recording to an iOS or Android device. Eliminating the need for a handheld microphone and offering an upgrade to standard smartphone recording, the MVL is specifically designed for close-miking situations. Designed and built to Shure technology standards, the MVL microphone offers an improved user experience, revealing less noise and sensitivity in the circuit, optimal radio frequency (RF) immunity, and decreased susceptibility to clipping.

“With the MVL, we are expanding the options in our new MOTIV product line to help professionals and consumers record quality audio on-the-go through mobile devices. MVL is a lavalier microphone ideal for many applications, including dictation, interview, audio for broadcast, and more,” said Matt Engstrom, Category Director for Wired Products at Shure. “Whether it’s a professor looking to record an important lecture for a virtual classroom experience or a reporter here on the NAB Show floor capturing the latest news, the MVL makes recording and sharing quality audio simple.”

The MOTIV MVL Lavalier Microphone will be available in summer 2015 at a MAP of $69. For more information, visit Shure at the 2015 NAB Show (#C1058 in Central Hall) or visit www.shure.com/motiv.