Shure Earns IEEE Milestone Award for Unidyne Microphone ‘The Year of the Unidyne’ Celebration Begins on the Anniversary of Mrs. Shure’s 65th Year of Service

February 20, 2014

NILES, Ill., Feb. 20, 2014­­ — Shure Incorporated has introduced many significant technical innovations throughout the Company’s history, but arguably one of the most important was the introduction of the Unidyne Microphone in 1939. This year marks the 75th anniversary of the legendary Unidyne Microphone, and kicks off Shure’s “The Year of the Unidyne” celebration.

As part of the celebration, Shure has announced that it has received an extraordinary honor from The Institute of Electrical and Electronic Engineers (IEEE)—the IEEE Milestone Award for the Unidyne Microphone. The award was presented to Shure on January 31, 2014, on the exact date of Mrs. Rose Shure’s 65th year of service at the Company.

“During my 65 years with Shure, I’ve proudly witnessed the Company grow from a small manufacturer of microphones and phonograph cartridges to a global industry leader. It’s an honor to be celebrated by my peers and colleagues,” commented Mrs. Rose L. Shure, Shure Chairman.

The Unidyne microphone was the first directional microphone that used a single dynamic mic element. Using a single element reduced the size, weight, and manufactured cost, increased reliability, and significantly improved the acoustical performance. Since its introduction in 1939, entertainers from Elvis Presley to Frank Sinatra and political figures from President Truman to President Kennedy have chosen to use the Unidyne microphone.

“During the Unidyne’s 75-year history, it has been at more important historical and entertainment events than any other microphone. Today, it remains one of the most popular, recognizable, and beloved products throughout the world,” said Sandy LaMantia, Shure President and CEO. “To honor Mrs. Shure for her service, unveil the anniversary edition of the 55SH, and be presented with the IEEE Milestone Award is a landmark occasion in our Company’s history.”  

The IEEE Milestones in Electrical Engineering and Computing is a program of the IEEE History Committee, administered through the IEEE History Center. Milestone Awards recognize technological innovation and excellence found in unique products, services, research, and patents that benefit humanity. The Milestone Award plaque resides in Shure’s Corporate Headquarters in Niles, Ill.

George Thomas, Chicago Chairman of the IEEE History Committee, added, “The Unidyne’s rich history of innovation is well-documented and its popularity unmatched. We congratulate Shure for its unwavering commitment to technological excellence, which has left a positive mark on humanity.”