Shure Axient® Digital Exceeds High Expectations for Stockholmsmässan Upgrade

Exhibition Centre Adds 68 Channels of Axient Digital, Will Increase to 120 Channels by 2019

STOLCKHOLM, Sept. 17, 2018—The Stockholm International Fairs and Congress Centre in Sweden recently installed 68 channels of the Shure Axient® Digital Wireless System. Stockholmsmässan is Scandinavia’s largest exhibition centre, with a total of 75,000 square meters of exhibition area. It hosts high-level international conferences and events throughout the year, including the world-renowned Medical Congress, which attracts more than 15,000 medical professionals during a three-day period.

Reliability was a key factor in the decision when it came to selecting a new wireless system. Axient Digital was chosen for its superb audio quality at low latency, long battery life, and versatile channel bandwidth.

The dedicated in-house AV department, which oversees the small, mid-size, and large conference and exhibition applications, needed a dependable wireless system with excellent performance. Fredrik Zetterberg, Head of Production Event Technologies, Stockholmsmässan, said that the system had “exceeded all expectations in sonic quality.”

“Axient Digital is the best sound quality we’ve ever heard in a digital system,” explains Zetterberg. “From exhibitions to corporate events, we use Axient Digital constantly. This month we will use 132 systems for a two-day corporate event, with a total of 212 wireless systems in operation, showcasing the system’s flexibility and reliability.”The installation was managed by specialist Swedish audio rental company Parashoot, “Choosing Axient Digital for the Stockholmsmässan project was our first choice of system,” offers Oscar Söderlund, founder of Parashoot. “Signal stability, along with audio clarity, was paramount to a successful installation. Add to this the flexible hardware options and advanced connectivity Axient Digital offers, and there really is no other system you can count on for coverage and signal quality.”

Contact Public Relations:

Shure Incorporated
Attn: Allison Dolegowski

Telephone: (312) 736 6000

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