Shure Announces New Channel Partner For Brazil Company appoints Musical Express as distributor for the MI Market

October 26, 2015

Following the Company´s communication on September 3 in which Tele-Ponto Comercio was named distributor for the pro audio market, Shure is pleased to appoint Musical Express as distributor for the MI market in Brazil. The announcement was delivered as part of a new business strategy in which the Company is in closer contact with distributors, resellers, and end users.

“We are pleased to work with Musical Express. The company possesses an unprecedented coverage of the MI market and has a thorough understanding of our customers’ needs,” stated José Rivas, Managing Director for Shure Latin America. “With Tele-Ponto as the distributor for the pro audio sector, and Musical Express as our new MI partner, we will continue to exceed our customers’ expectations and maintain Shure as the most trusted audio brand in Brazil,” concluded Rivas.

Throughout the company’s nineteen-year history, Musical Express has garnered accolades for bold marketing actions and a widespread distribution network. Offering personalized attention and best-in-class support, the company employs a modern distribution facility and state-of-the-art internal controls that serve more than 2,500 points of sale throughout the country. For more information, visit

About Shure Incorporated

Founded in 1925, Shure Incorporated ( is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones, wireless microphone systems, in-ear personal monitoring systems, conferencing and discussion systems, networked audio systems, award-winning earphones and headphones, and top-rated phonograph cartridges. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated is headquartered in Niles, Illinois, in the United States. The Company also has regional sales and marketing headquarters in Eppingen, Germany, and Hong Kong, China, with more than 30 additional manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia