ANAHEIM, Calif., Jan. 23, 2015—Today, Shure Incorporated announced the launch of the Shure Design Studio, an intuitive online platform enabling BLX® and GLX-D® Wireless System users to customize their handheld microphones. With six standard color choices, and the option to upload images and text for a one-of-a-kind design, BLX and GLX-D users can affordably personalize their wireless handhelds with custom-made handles. The customization process uses a unique dye transfer technology. This enables users to wrap their design around the entire microphone, and results in a durable image that can withstand a host of environmental factors.
Through the Shure Design Studio, customization and color options are endless. Select models are available in six solid color options—white, silver, gold, pink, blue, and red—for $29 (plus shipping and handling). Additionally, visitors can create custom designs by selecting from an extensive library of patterns and designs, or by uploading their own text or graphics. Custom designs are available for $79 (plus shipping and handling).
The custom and color handles are easy to install and remove -- simply unscrew the standard black cover and replace it with the new cover. As a result, BLX and GLX-D users can easily switch between styles and are not burdened with the hassle and wait of shipping their microphone to a factory for customization. Shure is offering a 90-day warranty to ensure a no-worry purchase.
“Performers are known for their creativity, on and off the stage,” said Stephen Kohler, Senior Director, Marketing at Shure. “With the Shure Design Studio and customizable BLX and GLX-D handhelds, artists everywhere can take the stage with a mic that not only offers exceptional sound quality but also embodies their individual style.”
Microphone customization is currently available for all seven of the BLX and GLX-D handhelds listed below. The six solid color options are available for all except the GLXD2/BETA87A and GLXD2/SM86.
These customized handle covers will be available for shipping throughout the U.S. For more information visit the Shure Design Studio and experiment with the various customization options, stop by the Shure booth at the 2015 Winter NAMM Show (#6541) or visit www.shure.com.