NILES, IL, February 12, 2009 Shure Incorporated announced that it has selected Highway Marketing of Dallas, TX, as its new sales representative in the mid and south central United States. The company will be responsible for sales of the complete Shure line of professional audio products to retailers and systems contractors in Arkansas, Louisiana, Oklahoma, and Texas.
“Scott Baker, Steve Simmons, and the entire staff at Highway Marketing bring several decades of combined experience and proven success in our industry to our team of independent sales reps,” said Jim Schanz, Director of U.S. Field Sales for Shure. “They have a thorough understanding of our constantly evolving industry from the perspective of dealers and manufacturers. We are confident they will continue their success and help grow our business in the region.”
“Highway Marketing is thrilled to be representing Shure,” said Baker. “We look forward to many years of working with this quality organization.”