February 18, 2008
New Offerings Include Enhanced Artist Endorser Section, Demos, Listings of Wireless Accessories NILES, IL, February 18, 2008 — Shure Incorporated has expanded its online resources to include features for both professional and personal audio product users -- musicians, contractors, installers, and audio enthusiasts alike. The new offerings include an enhanced artist endorser section, educational demos, and updates to the Audio Resource Center. With a history of audio innovation spanning more than 80 years, Shure microphones have been a part of many legendary events, recordings, and live performances. Launched at the recent NAMM trade show, a new section of the website now features popular performing artists who use Shure products, including Maroon 5, Natalie Cole, Henry Rollins, Josh Rouse, and LeAnn Rimes. This section of the website leverages Shure's existing artist relations program, ties into its advertising efforts, and features the Shure products each artist uses. In addition to gear details, the site contains more comprehensive information on the artists themselves, including biographies and exclusive interview, photo, and video content. “The artist relations team has worked with both artist management and the artists themselves to make the website an ideal destination for exclusive artist information for customers and a great promotional vehicle for artists,” notes Manager of Shure Artist Relations Kevin Spiegel. In addition to the artist community, a wireless accessory wizard and KSM microphone demo represent the latest developments in the company's efforts to bring a comprehensive level of online technical support to professional users. The latest addition to the Audio Resource Center, the new Wireless Accessory Wizard, quickly creates a listing of required accessories for any given wireless microphone application. "It will tell you everything from the number of receivers you'll need right down to the number of antennas and related amplifiers, splitters, and cables," notes Shure Senior Applications Engineer Rick Waller.The Audio Resource Center also features spec sheets, software, and other tools for contractors, engineers, and installers. Additionally, a new KSM comparison demo highlights the differences among the KSM family of microphones. Recommended for use with quality headphones, earphones, or loudspeakers in a studio environment, the demo uses animation and stereo MP3 files to deliver a detailed graphic and audio portrait of KSM microphones with different vocal and instrumental selections.For on-the-go audio enthusiasts, an updated How-To-Use demo provides detailed fit, sleeve selection, and care and maintenance information for Shure's award-winning line of Sound Isolating™ earphones. Located in the Personal Audio section of the website, the demo also provides more information on inline accessories for the modular earphones, including the new Music Phone Adapter.