Counterfeit Shure Earphones Found in Popular Hong Kong Electronics Market

May 19, 2008

Illegal Traders Found On Apliu Street NILES, IL, May 19, 2008 Shure Incorporated has uncovered a number of hawker stalls in Hong Kong's popular electronics marketplace, Apliu Street in Shamshuipo, selling counterfeit Shure earphones. This investigation is part of the Company's continued efforts to combat the illegal manufacture and sale of counterfeit Shure products. “Our customers are at a risk of being taken advantage of by these illegal traders who continue to infringe on our brand,” said Ray Crawford, Managing Director of Shure Asia Limited. “It is our responsibility as a manufacturer to aggressively pursue these criminals who seek to deceive our customers. Educating them against the purchase of counterfeit products is one way.” Shure initiated this investigation earlier this year by conducting a market survey in Apliu Street and the surrounding streets to identify fixed hawker stalls and other outlets that sold counterfeit Shure earphones. The investigation discovered that several hawker stalls were selling counterfeit Shure earphones, including Shure E2 and E4 Sound Isolating™ Earphones, which the Company discontinued in September 2007. Priced between $30 to $90HKD, the counterfeit earphones seemed to resemble actual Shure products, but closer inspection easily proved that they were counterfeit. “Shure maintains a list of all authorized distributors on our websites so that customers who wish to purchase Shure products can easily do so,” added Crawford. “I urge customers to be vigilant and use good judgment when presented with offers that seem too good to be true. If it appears too good to be true, it is very often not true!” Shure has two authorized distributors in Hong Kong for the sale of all Shure SE earphones (the SE110, SE210, SE310, SE420, and SE530/SE530PTH) and SCL2. They are: ECT Eichi Technology Soundwell CompanyRoom 1010, 10/F Sterling Centre 3/F Block A, 46-48 Kimberly RoadNo. 11 Cheung Yue Street, Tsim Sha Tsui, KowloonLai Chi Kok, Kowloon Tel: (+852) 2721 8819Tel: (+852) 35894166Email: shure@ect.com.hkWebsite: www.ect.com.hk Customers should visit the Shure website to find a list of appointed earphone resellers in Hong Kong.