NILES, Ill., December 12, 2012—When Shure launched its ULX-D™ Digital Wireless Microphone System with Dual and Quad receivers in June 2012, a new bar was set for audio quality and spectral efficiency. Recognizing the system’s professional form factors and reliable feature set, AV Concepts—an award-winning technology solutions provider of video, audio, creative, and staging services—invested in four ULXD4Q Quad Channel Digital Receivers to better serve its clients.
Handling notable projects, from Coachella’s 2012 Tupac holographic projection to Starbucks’ Global Leadership Conference that host more than 10,000 store managers, AV Concepts’ clientele spans services for corporate, convention, and entertainment events. When the company’s Vice President Fred Mandrick learned of the intelligence behind Shure’s ULX-D Digital systems, he sought the advanced technology solution to bring AV Concepts’ event support to a new level. “We were impressed with the superior reliability and quality of this product and immediately recognized how beneficial it would be to add receivers that offer four channels of uncompromising audio quality,” said Mandrick.
Ready to put the ULX-D Digital system in action for the first time, AV Concepts worked with Jack Morton Worldwide, a brand experience agency, to produce a corporate event for a Silicon Valley-based technology giant. Using the ULXD4Q receivers, AV Concepts executed flawless breakout sessions for thousands of IT innovators in San Francisco.
“Tackling corporate events in San Francisco can be tricky, as the city’s many buildings and infrastructures present wireless interference scenarios,” commented Mandrick. “Relying on the ULX-D Quad’s suite of features, we successfully executed this meeting, knowing the digital solution in place would offer the range we needed with RF signal stability.”
In addition to the system’s RF performance, Mandrick noted the benefits of the simplified setup and flexibility of ULX-D. “Having four channels in a single rack is huge for the events produced by AV Concepts—saving us space in typically tight areas.” Also attributing to the ULX-D system’s ease of setup is the Dante digital audio networking feature, which enables multiple channels of audio to be distributed to a variety of devices over a single Ethernet cable. Dante provides reliable, low latency audio transport and can coexist safely on the same network as IT and control data.
“AV Concepts has relied on Shure and its reliable, quality products for nearly 25 years—since day one of our business,” said Mandrick. “We handle more than 500 annual events—large and small—across North America and the support of Shure’s technology and customer service helps us do our jobs better.”
For more information on AV Concepts, please visit www.avconcepts.com.