In an ever-shifting social landscape of elusive artists and their curated digital identities, ZHU is a unique voice making a name for himself - without ever having mentioned it.
In early 2014, the phantom artist ignited hype via word of mouth when respected curators as Pete Tong championed his debut The Nightday EP with the lead single ‘Faded’. Despite zero self-promotion from the silent musician, a Grammy-Nomination capped his debut, and he was hailed as the breakout artist of the year. ZHU’s next project, the eclectic Genesis Series featured credible collaborators Alunageorge, Bone Thugs-N-Harmony, Skrillex, and more. With coverage from Pitchfork and the New York Times, The Music was a worldly collection appreciated for its immaculate attention to detail and groundbreaking concepts.
ZHU transcends music with projects of animated shorts scored to music, a fashion line, and digital art activations. His long anticipated album debut Generation Why arrives on the back of his sold-out North American tour shortly after his debut Coachella Performance. From his genre bending music to his state of the art tour production, Zhu’s avant-garde tastes resonate with his following.