What is Shure?
Sound Is Our Business
That’s what we’re all about.
Shure is dedicated to manufacturing microphones and audio electronics to help amplify, process, and mix sound. Perfectly. Transparently. Reliably.
Our success is due to our belief that audio electronics are the means to self-expression for individuals worldwide. Now, in our 90th year, we re-dedicate ourselves to this notion of being the audio tool of choice for personal expression, reminding ourselves that Shure is synonymous with "legendary performance."
Where We Came From
A History of Innovation
Shure Incorporated was founded by S.N. Shure in 1925, who sold kits to build radios. In the 1930s, when factory-made radios became available, the Company began to manufacture microphones.
In the 1940s, Shure was contracted by the U.S. government to make specialized microphones for military tanks, ships, and aircraft. To meet military specifications, rigorous manufacturing and testing procedures were adopted to ensure that products would withstand the rigors of battle. These practices are still upheld today, making Shure products legendary for their ruggedness and dependability.
After the war, Shure returned to manufacturing civilian products. Product lines were expanded to serve the growing fields of live sound reinforcement, broadcast, and recording. Most recently, Shure has developed breakthrough technologies in wireless, audio networking, and personal listening products.
Shure was there when Elvis stepped into Sun Studios, and when JFK vowed to put a man on the moon. We've been on the world's biggest stages, from The GRAMMY®s to the Oval Office, ever since.
Our history is one of innovation and excellence. And our mission is to be the most trusted audio brand worldwide.
What We Make
Lots of great gear for stage, studio, broadcast and video, corporate, and personal use.
Whether our customer is a musician, audio engineer, lecturer, broadcaster, videographer, sound contractor, content creator, or simply a music lover, Shure has an innovative audio product to meet and exceed expectations.
You sing it. You say it. You play it. We'll help you capture it or hear it.
From microphones to headphones to wireless gear, we make products that help users define their sound. We take equipment issues out of the audio equation, enabling customers to concentrate on their message or performance with confidence.
With a long and storied history, Shure microphones have withstood the test of time. For 50 years, the Shure SM58® has been the most popular vocal microphone in the world, revered for its natural sound and famed durability.
Our mics are the cornerstone for stage and studio sound as well as digital applications. Our offerings include entry-level PG ALTA models, the world-renowned and industry standard SM line, premium Beta classics, high-end KSM microphones, customizable Microflex® installed models, and the portable digital recording MOTIV™ line. Whether they connect to a stadium sound system or your laptop, Shure microphones deliver the clear sound and features needed to capture compelling content.
Wireless microphones were once luxuries, but they are now essential tools in almost any sound system, from stages to schools, theaters to Houses of Worship, to concert halls. When failure is not an option, our systems are there, at the GRAMMY® Awards and the Oscars®, on tour with artists, at podiums with newsmakers. Our wireless microphones are synonymous with innovative technology and bulletproof reliability, meeting the demands of today’s challenging spectrum environment.
Personal control. Portability. Superior sound quality. Mobility. Shure's PSM® family of personal monitors are the smart alternative to floor wedges, helping to deliver the best performance, time after time. Countless numbers of today's musicians are fully realizing how consistent and accurate their performances can be when they can actually hear themselves onstage. Hardwired or wireless, there is nothing like the freedom and control that is experienced with Shure Personal Monitor Systems - the onstage standard.
Shure practically invented the portable mixer in the 1960s. Those time-honored classics have evolved into mixers and audio processors that get the job done. From automated mixing, to portable field production, to digital audio processing and feedback control, Shure offers a multitude of innovative products. Select models feature our patented IntelliMix® technology that delivers seamless automatic mixing and reduced background noise through dynamic channel gating and attenuation.
No turntable - or pair of turntables - is complete without Shure phonograph cartridges. Classic models such as the M44-7 are the choice of world champion turntablists and aspiring scratch DJs. All Shure cartridges employ our patented low-mass, high-output moving magnet structure. With high tracking ability, Shure cartridges are very gentle on any audiophile’s irreplaceable vinyl recordings, yet stand up to the extreme demands of modern mixologists.
Built on professional audio roots, Shure listening products take the personal listening experience to a new level. From award-winning sound isolating earphones, to professional and consumer headphones, to stereo headsets for popular smartphones–our listening products deliver sound, comfort, and style, and can withstand the rigors of everyday use.
Engineered to meet the needs of demanding meeting environments, Shure conference and discussion systems offer advanced, scalable solutions for the global meeting industry. Current offerings include the DDS5900 Digital Discussion System, for meetings with up to 250 participants and 2 interpretation languages, and the DCS6000 Digital Conference System, expandable up to 3800 participants, 200 interpreters, and 32 languages.
Shure has established new standards for user control, convenience, and confidence with the development of innovative software and mobile applications for use with select products. Wireless Workbench® 6 offers comprehensive control for networked wireless systems. ShurePlus Channels™ allows for mobile control of wireless systems in real time from any iOS device. The ShurePlus™ MOTIV Mobile Recording App is designed for use with all MOTIV Digital Microphones, and allows for real-time adjustments for capturing the best performance.
What We Take Pride In
Honors, Awards, and Exclusivity
In addition to winning numerous trade and industry awards for product innovation and performance, Shure has received additional recognition in a variety of ways.
- S.N. Shure’s handprints are in the Hollywood Rock Walk of Fame.
- The 55SH microphone was featured on the 1992 ‘Elvis’ U.S. postage stamp.
- We received a special GRAMMY® award for our technical contributions to the music industry.
- The White House Communications Agency has used Shure microphones for every U.S. President since 1965. The Presidential lectern is equipped with two SM57 microphones on a custom mount.
- The Shure Unidyne received the IEEE Milestone Award from the Institute of Electrical and Electronic Engineers.
What We Strive For
At Shure, customer satisfaction is our number one priority. Shure products are designed to meet and exceed sound quality and performance expectations. Additionally, we want customers to know how to achieve optimum performance out of the models they purchase.
Our product technical support is powered by the Company’s seasoned experts who draw on a combined 190+ years of audio industry experience to directly address customer inquiries. Our Product Technical Support Department has built and maintained an extensive FAQs database—featuring more than 4,000 entries—and published several industry-specific educational publications. With increasingly advanced wireless and networkable products available, Shure augmented support offerings with our Systems Support Team, providing in-depth support through free customer education activities.
What We Believe
“We know very well that absolute perfection cannot be attained, but we will never stop striving for it.” – S.N. Shure
This quote from our founder is the guiding principle for everything that Shure stands for. S.N. Shure was dedicated to creating products of exceptional sound quality, durability, technical innovation, and value.
This commitment to the highest quality standards and the methodical pursuit of perfection are the cornerstones of our brand and are reflected in every Shure product and Associate.
As we expand into new markets and categories, our enduring commitment to premium sound quality and technological innovation will remain at our core. Paired with our passion for audio, this commitment will fuel the development of many more world-class, industry leading products.