House Ear Institute And Shure Provide Free Hearing Screenings at NAMM

Representatives from the House Ear Institute (HEI) and Shure Incorporated will partner to provide free hearing screenings to both attendees and exhibitors at the 2004 NAMM Winter Show at the Anaheim Convention Center in Anaheim, California. The hearing screenings are located at the rear of Hall E and available Thursday, January 15th through Sunday, January 18th during regular show hours, and beginning 30 minutes before the show opens to accommodate exhibitors. A certified OSHA technician conducts the screenings and a licensed audiologist from the House Ear Institute is on hand to counsel participants on their confidential screening results. HEI also offers hearing conservation and general hearing health information.

 

The screenings are a part of the House Ear Institute's Sound PartnersTM hearing conservation program and the Shure Bid for Hearing program. Sound Partners promotes safe sound practices among audio and music industry professionals and the listening audience. The Shure Bid for Hearing program is the company's hearing conservation effort and corporate cause dedicated to teaching consumers and audio professionals how to enjoy sound responsibly.

 

"Shure is a major corporate partner and supporter of the House Ear Institute's educational programs for pro audio and entertainment professionals," said Marilee Potthoff, director of marketing, House Ear Institute. "Their sponsorship of hearing screenings at NAMM allows us to reach industry professionals whose careers depend on their ability to hear well and who are at high risk for noise-induced hearing loss."

 

"Shure's sponsorship of hearing screenings at this year's NAMM Show underscores our belief that the pro audio community needs to be better educated about hearing conservation," commented Al Hershner, vice president and general manager of Shure's U.S. Business Unit. "We are pleased to support the screenings since they encourage audio professionals to monitor their hearing health on a regular basis. This is the first step in helping our industry have a positive and sustainable relationship with sound."


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